Unbounce has just released its 2024 Conversion Benchmark Report, providing critical insights for digital marketers aiming to optimize their landing page performance. The report, based on data from over 57 million conversions, highlights a major finding: complex copy is drastically hurting conversion rates. In fact, the correlation between difficult language and declining conversions has increased […]
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As the digital landscape continues to evolve, safeguarding intellectual property and trademarks has become increasingly challenging. The emergence of Web3 domains and top-level domains (TLDs) has expanded opportunities for online engagement but also introduced new risks. In response to these challenges, DNAccess is pleased to announce the launch of BrandLock for Freename—an advanced solution designed
DNAccess Launches BrandLock for Freename: Comprehensive Web3 Brand Protection Read More »
Over the past few months, there has been a noticeable trend in the Search industry: many agencies are facing significant challenges. Reports from industry colleagues indicate a loss of clients and difficulties in acquiring new ones. While this could be attributed to economic factors or other influences, the root cause remains speculative. Regardless, it is
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In the ever-evolving digital landscape, protecting your brand from cyber threats is more important than ever. AbuseShield and BrandLock, two powerful tools developed by NameBlock, are now available for purchase, offering comprehensive protection against domain-based threats like phishing, spamming, and impersonation. Below, we delve into the specifics of each tool, their pricing, and why it’s
Understanding the Role of Technical SEO in a Comprehensive Search Strategy Technical SEO encompasses the infrastructure of a website, optimizing it for the crawling and indexing phases of search engines, primarily Google. Unlike its counterparts, on-page SEO which focuses on content and keywords, and off-page SEO which relates to external links and social signals, technical
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Understanding SEO for Small Business Growth Search engine optimization (SEO) serves as a foundational pillar for small businesses seeking to establish a robust online presence. In today’s digital marketplace, SEO is a series of strategic steps that align website content with the complex algorithms of search engines. This alignment is designed to amplify a website’s
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When hiring a search engine optimization consultant, it is important that you select a professional with a solid understanding of keyword research. The generation of strong keywords is an important aspect of this process. We’ll be discussing competitive analysis in a future article. Let’s first discuss the main considerations when hiring a consultant. Read on
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If you’re going to hire an SEO agency or SEO firm (or even an SEO consultant such as myself), you need to be prepared to “interview” them. I wouldn’t just hire anyone without asking a bunch of questions. Even if you don’t fully understand these questions, I highly recommend that you do a little homework
12 Questions to Ask Your SEO Agency – Plus 44 More Questions Read More »
In the digital age, domain names are not just addresses to websites; they are critical assets for individuals and businesses alike. A unique domain name can be the key to a brand’s identity, its online presence, and, ultimately, its success. However, as with any valuable asset, domain names can be, and unfortunately are, subject to
Understanding the TURF Agreement: A Lifeline for Stolen Domain Names Read More »
In a strategic move to elevate brand defenses in the digital realm, 101domain.com has introduced GlobalBlock, an advanced solution meticulously crafted to safeguard brands and trademarks from the surging tide of malicious domain registrations. Engineered by the Brand Safety Alliance, a GoDaddy Registry Company, GlobalBlock emerges as a game-changer, reshaping the narrative of brand protection
101domain Launches GlobalBlock: A Fortress for Brands Amidst the Digital Battlefield Read More »
As an SEO, working with the search engine results pages at a search engine, there comes a time when you need a list of URLs. For example, sometimes you need to export or scrape the search engine results pages for URLs. Let’s say that you’re looking to get a list of URLs that are currently
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In today’s world, where everything is going digital, search engine optimization (SEO) has become an essential part of internet marketing. It is the process of optimizing a website’s content and structure to increase its visibility on search engines like Google and Bing. But when it comes to legal issues, SEO can be a complex and
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If you had to create an image or a photo of search engine optimization, what would it look like? There isn’t really an image or photo that perfectly describes SEO. I mean, you cannot actually take a photo of SEO, can you?
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If you want to attract targeted visitors to your website, you’ll need to hire a search engine optimization expert. A professional will assess your website and determine your target audience in order to create a strategy for optimizing it. These strategies could include adding content that includes specific keywords and phrases, rewriting HTML titles tags,
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Since 2005, the Moz Recommended List has served as a trusted resource for businesses looking to hire experienced marketing professionals. Dallas, Texas – Aug 13, 2021 – Today, Moz announced that Hartzer Consulting has been named on Moz’s Recommended List. Featured agencies and marketing consultants have a proven history of excellent client work, a strong
Hartzer Consulting Named on Moz’s 2021 Recommended List Read More »
It’s typical that at some point that you may need to move another domain name. For example, maybe you’ve purchased a better domain name. Or you acquired a company and you’re moving that company to your domain name. Or you’ve bought a shorter domain name and need to move. I talked with someone whose website
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Through no fault of your own, except the failure to protect your domain name, you could in fact, lose your domain name. Sure, we think that registering your domain name, pointing it to our website, and adding domain privacy to it is enough. Sadly, I used to think that was the case. But, unfortunately, that’s
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In Bill Hartzer’s latest episode of the Digital Marketing with Bill Hartzer podcast, Bill talks about hiring an SEO Consultant for your business. The following is the transcript from this episode. You can listen to the podcast here: Listen to “Hiring an SEO Consultant for Your Business” on Spreaker. You can also listen on Apple
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Published January 17, 2020 By Bill Hartzer, Hartzer Consulting As a search engine optimization (SEO) and domain name consultant, one of the questions I get asked most often about domain names is whether or not the domain name or TLD (Top Level Domain) matters. Will the domain name ending have an effect on SEO or
Top Level Domain Bias in Search Engine Indexing and Rankings Read More »
We typically work with both small medium sized businesses (SMBs) as well as larger clients. For SMBs that Hartzer Consulting works with that have brick and mortar physical locations (they’re not online only businesses), we recommend have a local presence, and that includes Google My Business. We have had several clients ask us about Google
Google My Business Category List 2020 Read More »
An interesting question was asked recently by Marie Haynes, who mentioned that she has a team of 8 SEOs currently. Does every single SEO team member need to have their own set of search engine optimization tools? Probably not. But it comes down to how you have your SEO team structured, and the internal SEO
SEO Teams: Should Every SEO Team Member Use Every SEO Tool? Read More »
How much is a link worth? I mean, if you were to put a monetary value, a dollar figure, on a link, then how much is it worth? There are several ways to put a value on a link from one website to another. If it’s a “good link” with a lot of value, then
What is the Actual Monetary Value of a Link? Read More »
Hartzer Consulting’s founder and CEO, Bill Hartzer, has been interviewed on CBS Television News. Considered one of the country’s leading Search Engine Optimization experts, Hartzer interviewed by CBS 11 TV about a recent President Trump tweet. President Trump tweeted that Google in particular, is biased when it comes to showing certain news outlets in their
SEO Expert Bill Hartzer Interviewed on CBS News Read More »
Hartzer Consulting has been recently chosen to exclusively broker a large domain name portfolio of 500 domain names. About 400 of the domain names are in the Home Inspection niche, with the majority of them including a city name along with keywords such as home inspection, home inspections, home inspector, or home inspectors. Some of
Should Car Dealerships Use a Geo .CARS Domain Name? Hartzer Consulting analyzed three different car dealership web sites that are on geo-related (city or State) .CARS domain names. Two of the car dealerships built brand new web sites on a .CARS domain name. One car dealership moved their existing web site from a .COM domain
Case Study: Geo .CARS Domain Names Read More »
There is a loophole in the Google My Business (GMB) policies that allows, and even maybe encourages, local businesses to insert keyword spam into their GMB listings. Essentially, when someone adds the name of their business on their GMB listing, if the name on the website matches the business name on the GMB list, Google
Google My Business Loophole Allows Keyword Spam in Company Names Read More »
Back in May 2016, Google made some changes to the search results where they started showing longer title tags and longer meta description tags. This, overall, was a significant change from the search results where they were generally only showing up to about 60-70 characters of a web page’s title tag and about 160 characters
Should You Write Longer Meta Description Tags? Read More »
When you buy a domain name, or even before you buy a domain name, you should first consider what you’re actually going to do with that domain. Time and time again, over and over again, I constantly hear, “I own a really great domain name. Now what?”. I won’t get into why you should own
5 Ways to Use a Domain Name Read More »