In today’s world, where everything is going digital, search engine optimization (SEO) has become an essential part of internet marketing. It is the process of optimizing a website’s content and structure to increase its visibility on search engines like Google and Bing. But when it comes to legal issues, SEO can be a complex and …
If you had to create an image or a photo of search engine optimization, what would it look like? There isn’t really an image or photo that perfectly describes SEO. I mean, you cannot actually take a photo of SEO, can you?
When hiring a search engine optimization consultant, it is important that you select a professional with a solid understanding of keyword research. The generation of strong keywords is an important aspect of this process. We’ll be discussing competitive analysis in a future article. Let’s first discuss the main considerations when hiring a consultant. Read on …
If you want to attract targeted visitors to your website, you’ll need to hire a search engine optimization expert. A professional will assess your website and determine your target audience in order to create a strategy for optimizing it. These strategies could include adding content that includes specific keywords and phrases, rewriting HTML titles tags, …
Since 2005, the Moz Recommended List has served as a trusted resource for businesses looking to hire experienced marketing professionals. Dallas, Texas – Aug 13, 2021 – Today, Moz announced that Hartzer Consulting has been named on Moz’s Recommended List. Featured agencies and marketing consultants have a proven history of excellent client work, a strong …
Hartzer Consulting Named on Moz’s 2021 Recommended List Read More »
It’s typical that at some point that you may need to move another domain name. For example, maybe you’ve purchased a better domain name. Or you acquired a company and you’re moving that company to your domain name. Or you’ve bought a shorter domain name and need to move. I talked with someone whose website …
Checklist for Moving or Migrating to a New Domain Read More »
Through no fault of your own, except the failure to protect your domain name, you could in fact, lose your domain name. Sure, we think that registering your domain name, pointing it to our website, and adding domain privacy to it is enough. Sadly, I used to think that was the case. But, unfortunately, that’s …
In Bill Hartzer’s latest episode of the Digital Marketing with Bill Hartzer podcast, Bill talks about hiring an SEO Consultant for your business. The following is the transcript from this episode. You can listen to the podcast here: Listen to “Hiring an SEO Consultant for Your Business” on Spreaker. You can also listen on Apple …
Published January 17, 2020 By Bill Hartzer, Hartzer Consulting As a search engine optimization (SEO) and domain name consultant, one of the questions I get asked most often about domain names is whether or not the domain name or TLD (Top Level Domain) matters. Will the domain name ending have an effect on SEO or …
Top Level Domain Bias in Search Engine Indexing and Rankings Read More »
We typically work with both small medium sized businesses (SMBs) as well as larger clients. For SMBs that Hartzer Consulting works with that have brick and mortar physical locations (they’re not online only businesses), we recommend have a local presence, and that includes Google My Business. We have had several clients ask us about Google …
An interesting question was asked recently by Marie Haynes, who mentioned that she has a team of 8 SEOs currently. Does every single SEO team member need to have their own set of search engine optimization tools? Probably not. But it comes down to how you have your SEO team structured, and the internal SEO …
SEO Teams: Should Every SEO Team Member Use Every SEO Tool? Read More »
How much is a link worth? I mean, if you were to put a monetary value, a dollar figure, on a link, then how much is it worth? There are several ways to put a value on a link from one website to another. If it’s a “good link” with a lot of value, then …
Hartzer Consulting’s founder and CEO, Bill Hartzer, has been interviewed on CBS Television News. Considered one of the country’s leading Search Engine Optimization experts, Hartzer interviewed by CBS 11 TV about a recent President Trump tweet. President Trump tweeted that Google in particular, is biased when it comes to showing certain news outlets in their …
Hartzer Consulting has been recently chosen to exclusively broker a large domain name portfolio of 500 domain names. About 400 of the domain names are in the Home Inspection niche, with the majority of them including a city name along with keywords such as home inspection, home inspections, home inspector, or home inspectors. Some of …
Should Car Dealerships Use a Geo .CARS Domain Name? Hartzer Consulting analyzed three different car dealership web sites that are on geo-related (city or State) .CARS domain names. Two of the car dealerships built brand new web sites on a .CARS domain name. One car dealership moved their existing web site from a .COM domain …
There is a loophole in the Google My Business (GMB) policies that allows, and even maybe encourages, local businesses to insert keyword spam into their GMB listings. Essentially, when someone adds the name of their business on their GMB listing, if the name on the website matches the business name on the GMB list, Google …
Google My Business Loophole Allows Keyword Spam in Company Names Read More »
Back in May 2016, Google made some changes to the search results where they started showing longer title tags and longer meta description tags. This, overall, was a significant change from the search results where they were generally only showing up to about 60-70 characters of a web page’s title tag and about 160 characters …
When you buy a domain name, or even before you buy a domain name, you should first consider what you’re actually going to do with that domain. Time and time again, over and over again, I constantly hear, “I own a really great domain name. Now what?”. I won’t get into why you should own …