An SEO Expert Witness Must Know Their Subject
Not only should a Search Engine Optimization Expert Witness know SEO methods, tactics, and strategies inside and out, that SEO expert needs to have actually used both white-hat SEO, gray hat SEO, and even black hat SEO techniques. They need to fully understand and be able to explain web server technologies, the techniques that companies use to manipulate search engine results, and the ins and outs of negative SEO. Mr. Hartzer is that person, that expert you’re looking for.
Expert Witness SEO Proof
With over 1,000 articles and blog posts written on the subject of Search Engine Optimization and internet marketing, Mr. Hartzer is not only thoroughly read by thousands upon thousands of others wishing to learn SEO, he has proven that he knows the industry well. Not only has he written SEO-related articles as an SEO expert, he’s been hired as a witness in SEO legal cases recently, and written expert testimony documents and rebuttals. He’s testified in Federal Court as an expert witness, also on Google Shopping and Google AdWords (now called Google Ads) expert witness.
In 2004, Bill Hartzer founded the Dallas/Fort Worth Search Engine Marketing Association, that started with his hand-picked list of 16 fellow SEOs in the Dallas/Fort Worth area. Providing monthly meetings and events to members and non-members, this organization has grown over the years to hundreds of members and attendees at their annual State of Search conference, held in Dallas once a year.
Other Expert Witnesses
Other expert witnesses appear to be “full time” expert witnesses, providing expert witness services more often than actually practicing their skills in the industry. Mr. Hartzer is quite the opposite, having practiced organic search engine optimization and search engine marketing for over 20 years, and actively practicing SEO, social media marketing, and working with domain name issues daily.
The following are a just a few of the recent legal cases where Bill Hartzer has been retained as an expert witness. A full list is available upon request.
- John Hart v. Michael Galantino, John Walker – Case Number 1106, Court of Common Pleas of Philadelphia County – Civil Division – Retained as an expert witness. Prepared an expert witness report.
- Opportune, LLP v Oportun, Inc. and Oportun, LLC – Case Number 4:18-CV-7, United States District Court for the Southern District of Texas, Houston Division – Retained as an expert witness. Prepared an expert witness report, provided rebuttal report, deposed.
- A.B. Cernelle v. Graminex, LLC and Cynthia May – Case Number 03-10291 – Prepared an expert witness report, testified in Federal District Court, Detroit, in April 2019. Retained by the Plaintiff, A.B. Cernelle.
- XYZ Media, Inc. v. Mark Maris, Adam Alfia, Michael Terrell, and Lead Crank, LLC – Civil Action No. 3:17-cv-00854-B – Retained as an expert witness in this SEO and lead generation case.
- Christopher Hamilton v. Summa Consulting – Case 37-2014-00011235-CU-FR-CTL – Retained as an SEO and Domain Name expert witness.
- Brightedge Technologies, Inc. V. Searchmetrics GMBH and Searchmetrics, Inc. – Case 3:14-cv-01009 WHO – Retained as an expert witness.
SEO Consultant, Digital Marketing, Domain Name Consultant
Bill Hartzer is currently a search engine optimization, digital marketing, and domain name consultant. He has provided his industry expertise to companies worldwide, from small businesses to Fortune 100 companies during his career. He has even provided search engine marketing and SEO services in 9 different languages. He is Google Certified, and a Google Ads (formerly Google AdWords) Certified Individual.
Search Engine Optimization is Difficult
SEO and digital marketing used to be, back in the 1990s, a lot easier to perform. You simply optimized the web pages that you wanted to rank by writing title tags, writing meta tags, and added keywords to your web page. However, over the years, Mr. Hartzer has been seen it all–the changes and complexities that have evolved. Now, search engines such as Google use literally thousands of signals to decide how to rank one particular web page in their results. With customization, privacy, and artificial intelligence having been added in the last few years, it makes it increasingly difficult to properly optimize one web page and make it show up well in the search engine results.
Not a Full-Time Digital Marketing or Search Engine Expert Witness, Which is Good
Mr. Hartzer isn’t a full-time expert witness, which actually is a good thing. Someone who is a full-time expert witness doesn’t have the time to keep up with all of the search engine algorithm changes and updates. That is imperative for this type of job. As a full-time Search Engine Optimization and Domain Name Expert first, and part time Expert Witness, second, Mr. Hartzer is familiar with all of these issues–it’s his job to keep up with the changes in the industry. He is, however, able to fully explain all of these changes, updates, and search engine ranking issues to anyone–especially if relied upon as an expert witness. Bill uses his previous technical writing background (he wrote software manuals on IBM mainframe computers back in the early 1990s) to explain technical search engine issues to everyone. Even those without a technical background. Oftentimes, web server, IP address, and domain names issues are involved in SEO litigation, and Mr. Hartzer has the expertise to research, analyze, and provide expert opinions on these issues.
As a formally trained technical writer (Mr. Hartzer has minored in technical writing in college), Mr. Hartzer’s expert witness reports are second-to-none, they’re simply outstanding. His expert witness reports are thorough, well-written, and technically accurate–everything Counsel would want in an expert witness report.
Additional Expert Witness Experience
Many legal cases involve a lot more than just SEO. In fact, all of the cases at the Federal level that Mr. Hartzer has been involved with involved more than just search engine optimization issues. They involved issues such as social media, domain names, website issues, website coding issues, and even online reputation management issues. Mr. Hartzer’s experience and knowledge is quite often helpful when it comes to these other topics that are a part of complex legal cases.
- Social Media Expert Witness
Before social media was hip and cool, Bill Hartzer was using social media type websites, bulletin boards, blogs, and message boards to drive traffic to websites. He has over 17,000 followers on Twitter, hundreds of thousands of followers on the (now retired) Google Plus network, and Facebook combined. He has been a social media fanatic for years, always posting, promoting, and sharing Tweets, Likes, and building his online social media presence. No one else is fully qualified to provide social media expert witnesses for your pending litigation, lawsuit, or legal issues.
- Domain Name Expert Witness
In order to fully understand all of the potential issues involved with internet marketing, SEO, and social media, the expert witness you hire must understand domain names. Not only is Mr. Hartzer fully involved with the domain name industry in the buying and selling of domain names, he recently created the first-ever background check service for domain names, called Verified Domains. Mr. Hartzer’s patent-pending technology is used as the back-end of the service.
- Online Reputation Management Expert Witness
Mr. Hartzer has helped a lot of individuals and companies with their online reputation management issues. When someone or another company writes negative things about your or your business, it can show up online in the search engine results. Oftentimes these things are not true–but can cause a big disruption in your business or ruin your reputation. These often become litigious, and lawyers must become involved. Mr. Hartzer provides online reputation management services, and has been providing these services for over 10 years. He has the expertise to research, talk, write about, and provide his expert opinion on these issues.
Upcoming Litigation and Availability
If you hire Mr. Hartzer for your upcoming or current litigation or legal issues, there will be no question as to whether or not he qualifies as an expert on the subject. In fact, you’d be hard-pressed to find an expert witness that has more experience. He currently has been retained on current, ongoing, and upcoming legal cases at the federal level–please contact for availability.
As an SEO expert, Mr. Hartzer is the perfect person to provide you with his expert opinion as an expert witness. For a detailed resume or CV, as well as the industries and topics Mr. Hartzer has provided services in, please contact him.