When was the last time you searched Google for your name? Or your company’s name? Do the search results show positive things about you or your company’s brand? Are there negative reviews or negative things being said about you or your company? You may need online reputation management ORM if you don’t like what’s showing up in the search results.
Did you know that in the majority of cases it is possible to change what appears in the search results?
When I was a search engine marketing manager, and when I ran a digital marketing agency, the first thing I did when I got a resume on my desk was to search Google for the person’s name. As it appeared on the resume, I put it in Google to see the search results. In some cases, I threw the resume in the trash because of what I saw in the search results! In other cases, I made my decision on whether or not I wanted to hire them based on the search results (well, not really, but it was a strong influence).
When you are composing your resume, make sure that you search for your name in Google. What shows up is important. It should look good–and you should see your website, your social media profiles, and photos of you. If you don’t, then you need to contact me so we can work on your online reputation management.
What is Online Reputation Management?
What is online reputation management (ORM)? ORM is a strategy of dealing with the management of what is being said about you or your company’s brand online. One major concern for companies and individuals is what shows up on the search results when you search for a company name or when you search at a search engine. Online reputation management is a service that attempts to make sure that when someone searches for a name or a company name, positive results show up. This is done in two different ways:
- The person or company performing the online reputation management (ORM) attempts to suppress the negative or unflattering search results listings.
- The person or company performing the online reputation management (ORM) creates positive pages and mentions that can rank well in the search results.
Online reputation management (ORM) companies and those providing those services typically have several different “methods” that they employ to deal with suppressing the negative or unflattering search results listings. Some of those techniques or methods are good, and some of those methods are, in fact, somewhat evil. I won’t go into details of the methods used, but you should be aware that some online reputation management companies tend to use alternative methods that can be evil. Many ORM companies and services, such as myself, only use above-board methods, and it’s those ORM companies and consultants that you’ll want to deal with. Ones that are transparent with you, describing everything that they will do. They should also tell you what they’re doing, any URLs of pages that they’re creating, and soforth.
Online Reputation Management (ORM) Example
Let’s look at another specific example of online reputation management (ORM).
For one financial company, what was said about them online was extremely critical. Before someone invested a lot of money with them, many potential customers typically do some research about the financial company. Several years ago, there was a lawsuit brought against the financial company. After a year or so, the lawsuit was eventually dismissed because the claims against the financial company were deemed to be untrue. However, when you searched on Google for the company name, someone had posted a copy of the lawsuit online. And documentation regarding the lawsuit remained online. Through online reputation management, not only was I able to push the content related to the lawsuit off of the first page of the search results when you searched for the financial company’s name.
Are you looking for a job? As I just mentioned, did you know that many potential employers turn to Google and search for your name before they decide to hire you or not? Certainly, that’s not a big issue if you have a very common name. But, if your name is unique and you don’t like the search results when you search for your name then get in touch with me. I can help you with your online reputation.
Whether you are a business and do not currently like the search results that appear when you search for your company name or whether you are a job seeker wanting to make sure that good search results appear when you search for your name, I can help you with all of your online reputation management needs.
Personal Online Reputation Management
One of the things that I specialize in is online reputation management services for individuals. While I also do help companies with their online reputation management problems, those can take a lot longer to deal with and repair.
The difference between me, Bill Hartzer, working on your online reputation management strategy and online reputation management companies, is the fact that I put a more personalized ORM strategy together for you, the individual. My online reputation management strategy, as well, for companies, is personalized.
When it comes to online reputation management companies, though, the best online reputation management can come from a consultant, not a company. Why? It comes down to the online reputation management strategy itself. The same with any other marketing strategy, SEO strategy, or other project plan. The online reputation management companies tend to use the same strategy for all of their clients: that can work for a few of their clients, but not all. What if you were a dentist, and you used that same mold for every patient? Most likely that mold that you use to align your patients’ teeth would only work for a few patients. It wouldn’t work for others, and could cause issues in the long run. It’s the same for online reputation management services.
Online Reputation Management can be confusing. Talk to someone who has over 20 years of website marketing experience, combined with several years of online reputation management experience. Talk to someone who can steer you in the right direction, not just someone who is going to try to “sell you” online reputation management services.
I will be happy to provide you with no obligation price quote for Online Reputation Management services and help you fully understand the process and the costs involved. If you’d like more information about how much online reputation management costs, then read my post about the cost and pricing of online reputation management services. The costs will vary depending on how much work needs to be done. And, it’s typically an ongoing monthly engagement–you’ll need to expect at least 3-6 months of work, maybe even longer, until you see great results.