Ongoing monthly SEO services usually start with an SEO audit of the website. In order to properly determine what the website needs, and what Bill should focus on, Bill needs to do several things, which are included in an SEO audit:
- determine the current status of the website
- What issues the site has that need to be fixed
- What the site is ranking for
- Where traffic is coming from
- Where leads are coming from
- Where the site is doing well
- Where the site is lacking
Once we have these details from an SEO audit, we need to understand the goals of your business and your website. Is it to drive leads for your business? Is it just informational? Is the goal to get traffic? Once we have all of these things, an SEO audit will include a plan for going forward. Typically, this includes listing technical issues the website has, as well as what needs to be done in the future. That’s where monthly SEO services come into play. We determine your needs and what is actually needed to rank well in the search engine result pages (SERPs). Then, we use that as a plan and strategy for your business going forward.
Typically, a technical SEO audit is done the first month—then the SEO Audit’s findings are implemented. It’s then around the third month that the website is ready to implement the SEO strategy.
SEO Deliverables Before Monthly SEO
There are several deliverables. The SEO audit is done, and a written document is provided. Typically this will also include several spreadsheets, as well. A written list of tasks to implement the audit’s findings is provided. A timeline for implementation is provided. An SEO strategy going forward is provided, usually with a plan for weekly, monthly, bi-monthly, and quarterly tasks and goals.
That set of SEO deliverables is imperative to creating a unique SEO plan for your ongoing monthly SEO services. Without that customized SEO plan, which is a result of an SEO audit of your website, you’re just a template.
Your Business Isn’t a Template
Your business and your website is unique. Marketing your website absolutely cannot be marketed through a pre-set template of marketing tactics. Other SEO firms and agencies will simply apply set of SEO tactics to your monthly SEO and their monthly SEO services, thinking that those SEO tactics will work for every business that hires them. That’s actually how many SEO firms and SEO agencies are profitable: they have pre-set templates and marketing techniques that they use to optimize and apply to all of their clients.
Do you need an SEO Consultant or an SEO Agency?
When you’re thinking of hiring someone to help with your website’s SEO, you need to ask yourself this question: Should you hire an SEO Consultant or a SEO Agency? There are lots of differences between SEO Consultants and SEO Agencies, and even Digital Marketing agencies or Digital Marketing Firms. It comes down to expertise. Now, with search engine optimization being so complicated, as well as search engine marketing, social media marketing, Facebook advertising, and even YouTube optimization being complicated, there are consultants and agencies that are specializing in certain areas of digital marketing. Because it’s so complicated, I recommend figuring out exactly what you need and then finding the best specialist in that area.
SEO Strategy for Monthly SEO
There are times when you need to hire an agency or digital marketing firm to help provide overall strategy. There are times when you need to hire an SEO Consultant because your search engine rankings all of a sudden have taken a dive–and traffic from organic search is way down. I certainly do not recommend hiring a search engine marketing (Pay Per Click PPC firm) to handle your website’s SEO. They may say that they can do your website’s SEO as well as your PPC, but are they really experts? I personally know the SEO industry very well, having been involved with DFWSEM (I founded the organization back in 2004).
I can tell you honestly that there are, hands-down, several people, several experts, several SEO firms that I would hire to handle my PPC campaigns. But no way would I ever hire them to do anything related to my website’s SEO. And it’s not just SEO consultants and SEO firms, as well as PPC agencies. Hire an SEO Consultant when you need SEO help. Hire a PPC Consultant when you need help with your Google AdWords account. But hire an SEO expert with SEO audit experience for your monthly SEO services.
While Hartzer Consulting specializes in highly technical SEO audits of websites, we also provide ongoing monthly SEO services and Consulting services, on a retainer basis. We always prefer to begin all new projects with an SEO audit to find out the issues that need to be addressed. Then, we can continue to provide the actual work that’s recommended in the results of the audit. For example, every website isn’t perfect–we rarely, if ever, find a website that doesn’t have technical issues that need to be addressed. Those issues need to be addressed first, which is usually done in the first month or first few months of ongoing SEO services. Then, we prefer to build on the positives and what is working for you and your website to bring more qualified visitors.
Keyword Research Is Key to the SEO Plan
Keyword research and analysis is one of the most important parts of online marketing. Sometimes we don’t realize just how much of a difference it can make in the overall success of a search engine marketing campaign or even the success of an online business. In fact, it’s my belief that the keyword phrase–the term that a searcher types into the search engine when they’re searching–can make or break online business. Target the wrong keyword phrases and an online business is destined to fail.
Keyword research and creating a list of “keywords” that you want to rank for is helpful–but you shouldn’t be relying on that as a KPI or Key Performance Indicator in any SEO campaign.
Monthly SEO Services After an SEO Audit
A full technical SEO audit of your website, which we always perform before providing monthly SEO services, includes keyword research and always ends with a plan. A plan that leads helps us know what to execute on a monthly basis. If you hire Hartzer Consulting for your monthly SEO services, then we will perform an SEO audit the first month, and begin executing our unique plan for your business going forward. To meet your unique business and website goals, it can take anywhere from months to years, depending on the industry you’re in and the amount of competition.
When it comes to doing SEO one-time with an SEO audit or breaking it up into monthly, such as paying for monthly SEO services, each as pros and cons, so let’s learn more about your options. For example, if you are in good shape generally and ranking well, then you may want to just do an SEO audit to see what your options are. But if you are not sure, then we recommend SEO monthly, which would include an audit the first month, which will be the start of the SEO service and SEO services for your website. You’re not limited to signing a contract for SEO services, Hartzer Consulting provides both types of services.