About Hartzer Consulting

Hartzer Consulting is owned and operated by CEO Bill Hartzer, who has been practicing organic and natural search engine optimization since 1996. Bill Hartzer’s enthusiasm for search engine optimization, his experience, and his passion for everything related to websites is apparent in his consulting work.

Bill Hartzer with Matt Cutts
Bill Hartzer with Matt Cutts, formerly head of the Web Spam Team at Google.

Who is Bill Hartzer?

Bill Hartzer is an SEO Consultant, and a successful website and SEO expert, having practiced search engine optimization and website marketing since 1996. Here are some highlights:

  • Former International Webmaster, Technical Writer, Coder: I have the technical website experience, with both content and on-site (on-page) issues that websites deal with every day.
  • Former SEO Specialist, SEO Manager, SEO Director, Senior SEO, Senior Vice President: I have personally worked through the ranks, so to speak, performing every type of SEO-related job in the industry. I’ve written content and meta data (like title tags, etc.), run SEO departments, and even run a Digital Marketing agency.
  • Domain Name and New gTLD Domain Name Expert: I’ve bought, sold, and consulted on hundreds of domain name sales over the years. I’ve valued domain names. I’ve studied, researched, and published industry-leading domain name research about search engine marketing and the New gTLD domain names.
  • Other SEO Firms Come to Me: When other SEO firms, SEO agencies, and SEO consultants run into SEO-related issues, problems, and just can’t figure out something, they come to me for help. Perhaps they can’t figure out a search engine penalty, need an audit of client’s website, or want me to analyze a website’s log files. Other SEO companies hire me to help them.
  • Founder of the Dallas/Fort Worth Search Engine Marketing Association: In 2004, I founded DFWSEM in Dallas. Learn more about from my article about the Dallas SEO history. DFWSEM is seen as the original “local” industry organization that started it all. Many other organizations nationwide are modeled after DFWSEM.
  • Frequent Speaker on SEO and Domain Name topics: I speak at industry conferences, oftentimes teaching my peers about SEO, domain names, industry best practices, and help them improve their SEO skill-set.

How I’ve Helped My Clients, How I Can Help You

Take a look at how I have helped my clients in the past:

  • Increased online sales for an eCommerce retailer from $5.6 million to $16.9 million within 12 months directly from organic search.
  • Reduced a clients annual paid search spend from $180,000 per year to less than $2,000 per year while increasing traffic and conversions with better organic rankings.
  • Increased newsletter subscribers for ecommerce retailer from 2,000 to 50,000 and increased sales from $1.2 million to over $3 million within 12 months.
  • Increased sales of small startup ecommerce retailer with 100 products from $0 to $10,000 per month within 6 months.
  • Designed and implemented social media marketing strategy in Real Estate industry to help nationwide home builder find new clients resulting in seven figure revenue increase.
  • Designed and implemented internet marketing strategy which has given law firm national exposure resulting in millions of dollars in new revenue for the law firm.
  • Grew internet lead generation company from 0 to $2.6 million in revenues in 3 years.
  • Consistently achieved top 10 search engine rankings for clients in highly competitive markets.

Bill Hartzer with Daniel Bernstein
Bill Hartzer with Daniel Bernstein, Google

“When it comes to getting noticed on the web, if someone loves it, hates it, think it’s funny, or the content you create is controversial, then most likely they will link to it. Links are good for websites.” – Bill Hartzer.

Bill Hartzer with Steve Wozniak
Steve Wozniak, the Co-Founder of Apple Computer, with Bill Hartzer

More from Bill Hartzer, in his own words

“I’m a successful writer and website marketing expert who has personally created hundreds of websites over the years. I created my first website back in 1996 to help promote my former database software business. It was then when I began to learn about the power of the internet and internet search engines and web search, which helped potential customers find my business online.

I have over 20 years of professional writing experience–content is important. I’m proud to say that I’ve survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. I combine my writing and online skills to create compelling and useful websites for corporations worldwide. While my first few years as a professional SEO concentrated on business to business SEO and B2B websites, the past 10 years I have focused my search engine optimization skills to consumer-based websites.”

Bill Hartzer with Duane Forrester
Bill Hartzer with Duane Forrester, formerly of Bing.

“I spend a lot of time searching on the internet as well as optimizing websites. I realize that this industry is constantly changing because what’s acceptable optimization yesterday is not acceptable today. Sometimes it’s extremely difficult and frustrating just to make sure your website continues to appear in the results, let alone in the top 10 rankings. I’m here to help, whether it’s a question about optimizing your website or simply finding something using a search engine.”

Bill Hartzer’s Accomplishments

During the past several years, some of my many accomplishments include (not necessarily in order of importance):

  • Senior Vice President, Agency Services, Advice Interactive
  • Founder, Dallas/Fort Worth Texas Search Engine Marketing Association (www.dfwsem.org)
  • Senior SEO Strategist, Globe Runner
  • Director of Search Engine Optimization, Standing Dog (now wPromote)
  • SEO Manager and Senior SEO, Vizion Interactive
  • SEO Manager, MarketNet
  • Administrator, Search Engine Forums (www.searchengineforums.com, now offline)
  • Frequent Speaker, Search Engine Strategies Conferences (early 2000s)
  • Frequent Speaker, PubCon, State of Search, SMX Conferences
  • Keynote Speaker, Afilias Domain Name Conference, Beijing China
  • Guest Speaker, Domain Name Association ICANN Meetings (Buenos Aires, Argentina, and Dublin, Ireland)
  • Susan Bennett, Voice of Siri with Bill Hartzer
    Susan Bennett, the Voice of Siri, with Bill Hartzer

    Bill Hartzer’s Clients

    Over the years, I have worked with clients that range in size from small startups to small and medium sized businesses, to Fortune 500 companies. Some have hired me to perform complex Search Engine Optimization Audits of their websites, while some have hired me to perform monthly search engine optimization services, on retainer. Other clients I have worked with through the interactive marketing agencies I have worked for in the past and work with currently.

    The following is a partial list of clients that I have worked with in the past or currently work with:

    BizChair
    Balfour
    WallyKidd.com Real Estate
    WiredPlus
    The Motley Fool
    Gexa Energy
    Marriott Hotels
    Omni Hotels and Resorts
    At Home (formerly Garden Ridge)
    Sally Beauty Supply
    Jefferson Dental Clinics
    Bobbleheads.com
    KwikBoost
    ANumber1 Air
    Jackson’s Home and Garden
    Evermine.com
    Cafe Press
    Miraval Resort
    MarketResearch.com
    TicketStub.com
    License Restoration
    TheDomains.com
    Invitation Box
    Wedding Paper Divas
    NewLifestyles.com
    Evolution Markets
    Service Experts
    Lennox International
    Colwick Travel
    Palm Harbor Homes
    Pilgrim’s Pride
    Bluegreen Communities
    Home Carpet One
    Thomas Group
    Trintech
    Worthington Direct
    Cookies By Design
    Dr. Shapiro’s Hair Institute
    OnlineShoes.com
    Global Data Vault
    Rydges Hotels & Resorts
    Allie Beth Allman & Associates
    DFW Real Estate Group
    ISC Sales

    Domain Name Studies and Research

    In 2014, I performed ground-breaking research related to the search industry and the New gTLD domain names. I wanted to know if these new Generic Top Level Domain (gTLD) domain name endings, such as .diamonds, .attorney, and .luxury, provided an significant improvement or ROI over the traditional .com, .net, and .org domain names. The results of these search engine marketing studies proved, time and time again, that using a keyword rich New gTLD domain name (a Not Com domain name) provides better ROI. For example, the following is part of one of my studies:

    “Back in May 2014, we found that domains of new extensions were converting at about 34 percent, and .COMs were converting at about 52 percent. It cost more to advertise using a .COM than a new domain extension. However, over a year and a half later, that has all changed. New domain extensions are converting at about the same rate–but .COM domains are converting now at a record low, of nearly 20 percent. It still costs more to advertise using a .COM domain name than using a new domain extension. Here are some quick stats from our updated research:

    Results: Average CPC
    3Carat.Diamonds: $.77 Sept. 2015 vs $.69 in Jan 2015 vs. $.77 in May 2014
    3CaratDiamonds.com: $.83 Sept 2015 vs $.82 (vs. $.81 in May 2014)

    Conclusions:
    23% Conversion Rate on .COM, 35% on .Diamonds in September 2015.
    Previously, January 2015: 31.76% Conversion Rate on .COM, 29.11% on .Diamonds
    Previously, May 2014: 52% Conversion Rate on .COM, 36% on .Diamonds”

    Search Marketing Study: How New gTLDs are Beating .COM https://globerunner.com/search-marketing-study-how-new-gtlds-are-beating-com/

    SEO Consulting Services

    I provide search engine optimization, social media marketing, and online reputation management services, as well. I also provide research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to moving from one domain name to another. Companies are moving their websites from a .com domain name to a new gTLD domain name with a keyword ending that describes their business or industry. Moving from a website to a new address can be complex, involving many moving parts and potential issues. I have performed hundreds of website moves over the 20+ years in the industry, and has been assisting companies move their websites from a .com domain name to a New gTLD domain name since the New gTLDs were launched (around 2013).

    Ongoing Monthly SEO Services and SEO Consulting

    While Hartzer Consulting specializes in technical SEO audits of websites, we also provide SEO consulting services, on a retainer basis. We always prefer to begin all new projects with a technical SEO audit to find out the issues that need to be addressed. Contact us today to find out more about our monthly SEO services and how we can help you reach the goals for your website.

    If you would like to talk to me directly about promoting your business online or driving more leads to your company’s website, feel free to contact me:

    Contact Bill Hartzer:
    Bill Hartzer
    Email: Bill [at] BillHartzer.com
    Mobile: (214) 236-4378

    The best way to reach me is by email, or using the form below.

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