There can be many different reasons why a website will suddenly lost traffic and/or search engine rankings. The website traffic loss or loss of search engine rankings can be sudden or it can happen slowly over time. Regardless of the type of loss, Bill Hartzer will review, diagnose, and provide recommendations for dealing with the traffic loss. If it’s a sudden loss of traffic, there can be technical reasons why a website can lose traffic. There could be an algorithm update by the search engines, or it could be the result of a search engine penalty.
A slow traffic loss could be a variety of reasons—a change in the market, a change in the demand for the services and products the website offers, or a shift in what people are searching for. It can also be seasonal supply and demand. There are also technical reasons, such as not updating your website on a regular basis, or simply having issues on the website that are causing the search engines to not like the site as much as they used to. For example, search engines change their requirements and best practices regularly. If you haven’t updated your website to include the latest best practices, that can be another reason for the traffic loss. Regardless of the type of loss of traffic and rankings, SEO expert Bill Hartzer has the experience to diagnose the problem and provide a solution.
A website traffic and rankings loss audit is essential for understanding the root causes behind a sudden or gradual drop in a site’s visibility and user engagement. A dip in search engine traffic can significantly affect a business’s bottom line, as fewer visitors typically translate to fewer sales, leads, or other key metrics. The causes of these losses can vary widely, ranging from technical issues to external factors like shifts in market demand or search engine algorithm changes. This is where a specialized consultant like Bill Hartzer, with years of expertise in SEO (Search Engine Optimization), becomes invaluable.
For many businesses, a sudden loss of traffic might be the result of a technical issue on their website. A misconfigured server, broken links, or even slow page load times can cause search engines to deprioritize a site in their rankings. Additionally, algorithm updates—such as those periodically rolled out by Google—can lead to a website being penalized or demoted if it fails to meet new SEO standards. For example, if a site has been using outdated or black-hat SEO techniques, an update might drastically reduce its visibility. Hartzer’s expertise ensures that these technical problems are identified and addressed swiftly, minimizing the impact on a company’s web presence.
A slow, ongoing loss of traffic can be trickier to diagnose. Often, it’s due to market shifts, changes in consumer behavior, or evolving search trends. For instance, if the demand for a particular product or service wanes, fewer people will search for it, leading to a natural decline in traffic. However, such losses can also stem from a lack of regular updates to the website, as search engines favor fresh, relevant content. Moreover, competitors may improve their SEO strategies, causing your rankings to slip. Hartzer’s approach includes a comprehensive audit of both technical factors and market positioning, ensuring that all potential causes are explored.
Hiring Hartzer Consulting for a website ranking loss audit is a smart decision for businesses that rely heavily on organic traffic for their revenue. Bill Hartzer offers a tailored, in-depth analysis that goes beyond surface-level SEO techniques. He takes into account not only the technical factors but also market trends, user behavior, and competition. His actionable recommendations can help businesses regain lost traffic and stay ahead in the ever-changing digital landscape. For any business facing declining visibility or web traffic, the investment in a professional audit can provide the insights necessary to reverse the trend and boost online performance.
SEO Deliverables
The actual deliverables can depend on the type of traffic loss, and how dramatic it is. Typically, Bill will recommend an SEO audit be performed, and during the audit Bill will determine the cause of the traffic loss. If the cause of the traffic loss is found right away, the length of the SEO audit may be less—therefore saving money on the cost of the audit. The cause and the recommendations to fix the traffic loss will vary.
Ongoing Monthly SEO Services and SEO Consulting
While Hartzer Consulting specializes in technical SEO audits of websites, we also provide SEO consulting services, on a retainer basis. We always prefer to begin all new projects with a technical SEO audit to find out the issues that need to be addressed. Contact us today to find out more about our monthly SEO services and how we can help you reach the goals for your website.