Hartzer Consulting provides SEO consulting services for businesses and individuals. As an SEO professional and SEO expert (having practiced SEO since 1996) Bill Hartzer has seen a lot of websites come and go. Some have been more successful than others. Why do some online businesses seem to just “pop up overnight”, have good ranking in Google, and become extremely successful, being found just about everywhere online? These businesses have only been around for a short period of time, they seem to be found everywhere online, but they do not offer better products or SEO Consulting services than you do.
What are your competitors doing that you are not doing?
Most likely they have an internet marketing plan, and that marketing plan includes several things, starting with SEO and social media marketing, as well as great content. If they’re not investing in proper SEO and content and ranking in Google, then they’re using paid methods to get traffic to their site.
- If you invest money into a great site and design and don’t include an internet marketing plan, then you will not see a great Return on Investment (ROI) from your website.
- Even the best website design will not bring visitors to your website.
- It’s the internet marketing and SEO that brings visitors to your website through search engine optimization and social media marketing.
1. Invest in Your Website, But Also Market It
We realize that you have invested a lot of money into great website design and web development. It’s now time to start appealing to your potential customers: those who are looking for the products and services that you offer.
2. Search for Your Company Name
Perhaps when you visit a search engine like Google and look for your company name, you already show up at the top of the list. So why would you want to show up in the results for something different than your company name? It’s all about the keywords that people use to find something.
Your potential customers that have not heard about your company are searching at their favorite search engine using a keyword or keyword phrase. If your URL shows up on the first page of the results for that keyword, and you sell what they are looking for, there is a good chance that they will come visit your webpage and learn about your company. You need to hire someone with years of SEO experience, someone like Hartzer Consulting, who provides consulting services.
What could being found in the Search engines do for my business?
Let’s take, for example, an local business that currently sells their merchandise at their local retail store in a local shopping mall. This is their only retail location. The shopping mall has a certain number of visitors every year, and even though this local business has a great location in the mall, there are only certain times of year when the shopping mall is very crowded.
The Need to Attract More Customers
How can this business attract even more customers? They already have a site where people can buy online, and a recent review of the sales showed that the site’s customers are mostly likely people who have visited their retail store in the shopping mall.
A local business decided to try SEO by themselves; they then hired an SEO competitor of mine when they discovered they weren’t getting the results they wanted. Ranking was not occurring or ranking in search was bringing in the wrong leads. By hiring someone like me to perform the SEO audit service on their current website, Bill Hartzer was able to find major issues with the site that prevented it from being indexed properly in search engine results pages. He performed what we recommend: performing a technical audit first and foremost to find the issues that only an audit can reveal.
After working with this local business and using marketing and optimization best practices, the business started selling thousands of dollars of sales every day on their URL. They eventually closed their local retail location at the shopping mall and relocated to a local warehouse, doing the majority of their business online.
Audit and the Ongoing SEO Services
After closing their local retail location at the mall, we continued to work with this business on an ongoing monthly basis. They had a certain marketing budget for their marketing, and we worked within that budget. SEO and online marketing isn’t something that you’re able to do once and forget about it. It’s an ongoing effort, building on the successes that the business has had already. For example, creating content such as blog posts and articles will help appeal to even more traffic, visitors, and potential customers.
SEO Consultant or an SEO Agency?
Before you make any decisions on hiring someone who provides SEO consulting services to help you with your marketing, you need to decide if you need to hire an SEO company or individual who provides consulting like myself or an SEO Agency. Do you want to deal with one person, the actual person doing the work (like I do)? Or, do you want to call someone at an agency, an account manager, talk to them, and have them relay the message to someone doing the work? There are pros and cons to hiring both. You may want to spend the time to read Bill Hartzer’s article called Should You Hire a Consultant or an SEO Agency? to help you make your decision.
Take Advantage of our SEO Consulting Service
We can provide you with a variety of marketing services. Whether your business needs more visitors and more sales overall, or whether you need a very specific part of the online marketing process such as a Search Engine Optimization Audit, Link Building, or even Social Media Account Setup and Management, we can handle it for you. Here are some of the website marketing services that we provide:
- Search Engine Optimization
- Search Engine Optimization Audit Services
- Online Reputation Management
- Linking Campaigns
- Social Media Account Management
Our SEO Consulting Services
Hartzer Consulting provides monthly SEO services as well as SEO audit services and SEO consulting services. This can be a one-time consultation, which usually results in an SEO audit with recommendations, or it starts with an SEO audit–and we work with you to get the results of the SEO audit implemented.
Hartzer Consulting offers SEO Consulting services. There are many reasons to hire an SEO Consultant rather than an SEO agency. Here are a few:
- SEO consultants rarely outsource work.
- While an agency might not be qualified to diagnose more complex issues, you can hire them. Most SEO experts are more knowledgeable and skilled than other types of SEOs, especially technical SEOs. They can actually do the work and are more skilled at diagnosing the real problems.
- For a small fee, SEO consultants are available. It is not necessary for an SEO consultant to be hired on a regular basis. It is possible to hire an SEO consultant even if you already have a team in place to review your SEO strategy and conduct a technical SEO audit.
- You can hire a consultant to review the work of your current SEO company. Are you happy with the results of your current SEO agency? Are you getting more traffic and sales? An expert can review your results, and also review the optimization efforts of SEO agencies as well as their link strategies.
- If they find a problem with your search engine optimization, they will inform you right away. The SEO Consultants will then offer you the opportunity to have the work done immediately, although they may want to be paid for it. Working with one person will make the whole process much simpler.
- Long-term contracts are not something that SEO consultants will often recommend to clients. An SEO agency will. The best SEO agencies will have honest, efficient and competent consultants. Before you hire them, it is in your best interests to make sure you know what to do. They are aware that you can leave if they do not deliver results. You can also go to another agency, or consultant. There are no excuses. They did the work or they didn’t.
On-Page SEO Consulting
Hartzer Consulting offers on-page SEO Consulting services. Once a website has enough trust (and Expertise and Authority, as in E-A-T), then pages may be ranking in the search engine results pages at the bottom of the first page, or even on the second, third, or higher pages. It’s the on-page SEO services that will get you to the top 5 of positions in the search engine results. Oftentimes there are small “tweaks” to a web page that can be made. Did you know that sometimes even embedding a video on the page (when you don’t have one and others that are ranking have one) can make a big difference in rankings? I’ve personally seen small tweaks or changes to a web page make a huge difference when it comes to positive changes in rankings.
On-Site SEO Consulting
Hartzer Consulting offers on-site SEO consulting services. On-site SEO means that you’re not just focused on optimizing one web page (which is on-page SEO). On-site SEO means that you’re optimizing the whole entire site, and making changes or updates to the page (that’s on-page SEO). In on-site SEO, which every website needs, you’re making changes that impact the whole entire site. For example, are the search engines able to crawl and find every page on the site? Does the site have orphaned pages? Does the site have an internal linking strategy? Is the site set up in a pyramid-type of site structure so that there are category pages and subcategory pages on the site? These are just some of the questions that Bill Hartzer of Hartzer Consulting reviews and fixes when reviewing the site and working on its on-page SEO.
1. Local SEO Consulting
Local SEO Consulting is a bit different than the typical on-page an on-site search engine optimization. There certainly is a strong need to optimize the website and do on-page and on-site SEO. However, a local business has other needs, such as adding local schema markup code on the website that exactly matches the Name, Address, and Phone Number (NAP) that appears everywhere else on the web. Bill Hartzer of Hartzer Consulting was previously the Senior Vice President at Advice Interactive, a division of Advice Local. So, he knows local SEO, has active local clients that are small businesses providing services in their local area. So, Hartzer Consulting knows Local SEO.
2. SEO Audits
After performing literally thousands of SEO audits of websites since the mid 2000s, Bill Hartzer of Hartzer Consulting has learned a lot when it comes to SEO audits. What exactly is a Search Engine Optimization Audit, which we also call a comprehensive technical review of your website? Or an SEO Audit? This is when a highly experienced SEO expert, such as myself, spends time looking at every single part of your website. They look at your website with a critical eye–spotting for any “issues” that may be prohibiting your website from ranking well in the search engines. Just like an accountant performs an review of your finances, a highly experienced SEO expert like myself can perform a technical review of your website and your overall online presence, an SEO audit service.
3. Link Audits
Links from other websites to your website are a critical part of the search engines’ algorithms. In order to compete with your online competitors, you need on-page and on-site SEO, but you need links from other websites. But not only do you need links, you need the right links. Links that are quality links, but links that are also on-topic and relevant. Hartzer Consulting provides link audits of websites, which is an in-depth look at all of the links that are pointing to your website from other websites. It’s possible that your website has links but just not the right links–or the links are over-optimized, causing search engine ranking issues with your website. You can’t fully optimize your website and expect great search engine rankings if you link issues. Let’s do a link audit and make sure that the links aren’t holding your website from ranking better.
Contact us right now and let’s talk about not only bringing visitors, but bring the RIGHT visitors to your site, people who are looking for exactly the products or services that you sell. We can help you see a great ROI from your web page.
What is SEO Consulting?
SEO consulting is the process whereby a search engine optimization expert optimizes a website to achieve higher rankings. An SEO consultant will analyze your website, identifying what is working and what isn’t and will recommend changes and tactics to improve your online presence. Once you’ve identified these areas for improvement, your SEO consultant will work with your marketing and web development departments to make sure your website’s content adheres to the latest SEO best practices.
The process of SEO involves constantly monitoring and modifying the content of your website to boost its search engine visibility. A good SEO consulting agency can help you with both on-site and offline optimization. A high quality SEO design agency will understand your goals for your website and implement the best strategies to achieve them. The consultant will manage the website’s content, links, and user experience. They will optimize your website for search engines and also analyze your website’s analytics to make sure your marketing efforts are reaching your goals.
SEO consultants will determine what keywords your target market searches for. The consultants will then shortlist the most relevant keywords and work towards ranking for them. They’ll use the keyword difficulty and search volume to determine how difficult they are to rank for. The goal is to rank for as many keywords possible and increase your site’s visibility. It is unrealistic to expect a single person to manage all of this. It is better to hire more than one person to manage your SEO.
The best SEO consultants won’t promise a position one ranking. They must have a clear strategy and be able to understand all aspects of SEO. They should also focus on low-lift recommendations that will have a high impact on your site’s performance. An excellent SEO consulting agency will be able to demonstrate a history of success and demonstrate their ability to make your website rank for targeted keywords. They should also be able to share case studies or success stories about SEO that will help you decide which SEO techniques are best for your business.
SEO consultants help businesses gain a competitive edge by analyzing websites, incoming hyperlinks, and search engine results. Then, they provide expert advice, recommendations, and actionable tasks that result in more qualified leads and natural search engine traffic. As a result, you’ll see a higher number of website clicks – which is the ultimate goal of any consultant. Use a template if you are looking to hire an SEO consultant.
How Can You Choose the Right SEO Consultant?
When selecting an SEO consultant, there are many different factors to consider. The best SEO consultants have an upward trend in terms of organic traffic. Their success should be backed up by data, so be sure to ask for it when you meet with a consultant. However, it is important to understand that SEO is a long-term process and few businesses see huge gains in organic traffic within the first few months. As such, you should choose the consultant with whom you are most comfortable.
A great SEO consultant should be familiar with the basics of SEO, starting with keyword research. The right keywords can mean the difference between success and failure when it comes to search engine visibility. Keyword research differs from consultant to consultant, so be sure to ask about their approach and why they choose certain keywords. Another thing to look for is their knowledge of NLP, or natural language processing. Keyword variants, or other objects, can help search engines understand what is on a web page.
SEO consultants need to understand the intricacies of search engines. Google’s goal is to produce the most relevant results for its users. To rank well for specific keywords, your SEO consultant needs to understand the various components of an effective campaign. These include technical SEO, keyword research, and data analysis. Other aspects to consider are on-page and mobile usability. A good SEO consultant must be able to master all of these areas. It is unrealistic to expect one person to be able to handle everything for your website.
An SEO consultant should understand that every company’s needs are different and require a customized strategy. While some templates work, others do not. A great SEO consultant will be able to explain the importance of SEO to a company’s executives and show them how it can help their business. This is essential for the long-term success of your company. It is also crucial to understand that SEO is an ever-changing industry. As such, search engines change their algorithms constantly and this is why you need to stay on top of the latest developments.
A good SEO consultant is a problem-solver who can understand the brand voice and long-term business goals of a client. He can help your website achieve top rankings for relevant keywords and improve your authority. He can also create a case study to demonstrate the effectiveness of his work. The key to being an SEO consultant is to have a varied skill set and a lot of experience. Then, you will be ready to take on the challenge of building a strong online presence.
An SEO consultant can help you build a stellar SEO campaign by analyzing online trends and best practices. They will provide actionable recommendations and strategies to help your site get to the top of Google’s search engines. He will analyze the data and make recommendations that are tailored to the specific needs of your business. Your SEO consultant will share this expertise with you so you can reap the benefits of SEO. And while he may be costly, it is well worth the investment.
How SEO Consulting Services Can Help Your Business
You’ve found the right place if you’re interested in SEO consulting services. The best SEO consultants work for top-notch agencies. They know what works and have countless results to show for it. The best way to get great advice is to contact a top agency, and ask for a detailed SEO strategy. Neil Patel, one of the world’s most popular SEO experts, offers some great tips. Below are some things to consider before hiring a SEO consultant.
o Your consultant should have extensive knowledge of SEO and know how to make it work for your business. Moreover, a skilled SEO consultant knows that each client has a unique set of requirements, so he or she will tailor a strategy to suit that specific company. SEO consulting services may cost more if you want a complete revamp of your website, new content, branding, and skilled link building. But the benefits of hiring an expert are well worth the price.
SEO consulting services can help increase organic traffic. Users trust organic rankings in search engines. The consultant will review your website and recommend solutions to increase your online visibility and sales. To increase conversions and improve user experience, they can also make sure that your website is mobile-friendly. An excellent SEO consultant will also be able help you with your online analysis, which provides valuable information about how people found your website.
An SEO consultant can help with the structure of your website. A good site structure is essential to support listings and get crawled by search engines. If your site has duplicate content and design SEO issues, you should hire a consultant to fix those problems for you. If you’re not sure how to optimize headers, they’ll help you do so. Site speed is another important tip. Most people are impatient, and they don’t want to wait around for pages to load.
SEO consultants will analyze your website’s keyword rankings and domain authority to identify where to improve. They will also help you optimize your main pages. A consultant will also help you find new keywords to target. These consultants are experts in organic traffic, so they’re invaluable for helping your business reach the top. They can even give you a second opinion. If you want to increase your organic traffic, an SEO consultant will help you with the entire process.
SEO consultants are an integral part of any redesign project. SEO consultants can ensure that every single decision made will benefit your website’s SEO. Sometimes the redesign team may overlook important aspects. The consultant can handle the 301 redirect process, make recommendations, and assist with any other issues. With an SEO consultant on your team, you can be assured of a high-ranking website. If you’re interested in SEO consulting services, make sure to contact a consultant today!
How Much Should You Pay For SEO Services?
Your rankings are influenced by the content of your web pages. Google tracks visitor metrics such as click-through and bounce rates as well as keywords. Fortunately, there are many ways to improve your on-page content and rank higher on search engines. You must offer value to your visitors in order to improve your rankings. Listing services alone is not enough. To attract attention, your content must include rich media and describe benefits.
An SEO company specializes in both on-page and offline optimization, but they also have technical SEO expertise. In order to achieve the highest rankings in the search engines, you must implement on-page, off-page, and technical SEO. Many companies choose a full-service plan that includes both on-page and offline SEO. These plans help you optimize your website across all platforms and offer an all-in-one solution for your website. If you’re in a competitive industry, it’s wise to seek professional SEO services.
SEO campaigns need high-quality content. It will establish your website as an authority on your topic, driving organic traffic and increasing rankings. Content strategy is often based on keyword analysis, and content gap analysis. The results of both provide a roadmap to achieve higher rankings. Optimizing existing content for search engines includes optimizing titles, adding targeted keywords in body copy, and using images that are engaging. Your website layout may need to be optimized in order to make it more user-friendly.
SEO firms charge on a monthly basis for ongoing services. On-site SEO can be paid for crawling a site, analyzing code, and targeting keywords. Site speed, mobile responsiveness, design, and other aspects of SEO are all important. If you require ongoing SEO services, you should also consider the cost of a full-service package. Once you’ve chosen the best SEO firm, the next step is to decide how much to pay for their services. Consultation with a professional is an option if you aren’t sure if you want to invest in full-service SEO packages.
SEO services can be based on many methods to increase a website’s visibility in search engines and rank higher in search engines. The most obvious aspects of SEO are link building and page optimization. The SEO industry categorizes its services into two types: “White-hat” and “Black-hat” methods. White-hat services focus on content creation and pay close attention to the webmaster guidelines of Google. Black hat SEO will, however, do whatever it takes in order to get higher rankings.
You may be experiencing a number of negative reviews about your products and services, which can affect the credibility of your business. Hiring a professional SEO company can help you reposition your business and increase traffic to your website. The right set-up and code can also make a big difference. You should work with an SEO company that has experience in digital marketing and search engine optimization. Your SEO firm will explain all of these factors and help you achieve your goals.
Search Engine Optimization Can Be Confusing
Website Marketing, Ongoing SEO, SEO consulting, and Online Reputation Management can be confusing. Talk to someone like Bill Hartzer of Hartzer Consulting, LLC about visibility in Google, someone who provides SEO consulting services. He has over 20 years of marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” webpage marketing marketing or website marketing services. Your brand needs to have good online visibility, especially for a company in your industry.
Creative Services and Online Marketing
Creative services, such as content creation (such as creating written articles, images and photos, and video) are an important part of the overall visibility for your business. A Search engine such as Google look must see and crawl content: without it, you can’t tell your story, you can’t appeal to your visitors and potential customers. Back in the 1990s and early 2000s, SEO was about the text and written word. But now, a search engine understands so much more than just text: they understand much more than you’d think, and without the creative that’s need to rank well, your company’s visibility not be ideal. Hartzer Consulting provides not only writing and photography services as a part of our ongoing services, we can work with your team to enhance the visibility and meet your website’s goals.
Work with a Long-Term Marketing Partner
Work with and hire a long-term marketing partner that will be just that: someone who will, at first, perform a technical audit of your website and online marketing activities. Initially, a technical SEO audit is needed to determine where your website and URLs are performing best: and where improvements can be made. With the technical fixes and updates complete, a long-term partner, such as Hartzer Consulting will work with you on an ongoing basis to meet your goals: goals determined when we first discuss your business. Ongoing, those goals are adjusted as needed.
We are happy to provide you with no obligation price quote for consulting, with an emphasis on Website Marketing, Search Engine Optimization, or Online Reputation Management services.
You Can Trust Bill Hartzer
Looking for an SEO professional you can trust? Bill Hartzer has served as an SEO Expert Witness and testified in United States Federal Court, as well as provided expert witness testimony in other court cases.