Hartzer Consulting provides consulting services for businesses and individuals. As an SEO professional and SEO expert (having practiced SEO since 1996) Bill Hartzer has seen a lot of websites come and go. Some have been more successful than others. Why do some online businesses seem to just “pop up overnight”, have good ranking in Google, and become extremely successful, being found just about everywhere online? These businesses have only been around for a short period of time, they seem to be found everywhere online, but they do not offer better products or services than you do.
What are they doing that you are not doing?
Most likely they have an internet marketing plan, and that marketing plan includes several things, starting with SEO and social media marketing, as well as great content. If they’re not investing in proper SEO and content and ranking in Google, then they’re using paid methods to get traffic to their site.
- If you invest money into a great site and design and don’t include an internet marketing plan, then you will not see a great Return on Investment (ROI) from your website.
- Even the best website design will not bring visitors to your website.
- It’s the internet marketing and SEO that brings visitors to your website through search engine optimization and social media marketing.
Invest in Your Website, But Also Market It
We realize that you have invested a lot of money into great website design and web development. It’s now time to start appealing to your potential customers: those who are looking for the products and services that you offer.
Search for Your Company Name
Perhaps when you visit a search engine like Google and look for your company name, you already show up at the top of the list. So why would you want to show up in the results for something different than your company name? It’s all about the keywords that people use to find something.
Your potential customers that have not heard about your company are searching at their favorite search engine using a keyword or keyword phrase. If your URL shows up on the first page of the results for that keyword, and you sell what they are looking for, there is a good chance that they will come visit your webpage and learn about your company. You need to hire someone with years of SEO experience, someone like Hartzer Consulting, who provides consulting services.
What could being found in the Search engines do for my business?
Let’s take, for example, an local business that currently sells their merchandise at their local retail store in a local shopping mall. This is their only retail location. The shopping mall has a certain number of visitors every year, and even though this local business has a great location in the mall, there are only certain times of year when the shopping mall is very crowded.
The Want to Attract More Customers
How can this business attract even more customers? They already have a site where people can buy online, and a recent review of the sales showed that the site’s customers are mostly likely people who have visited their retail store in the shopping mall.
A local business decided to try SEO by themselves; they then hired an SEO competitor of mine when they discovered they weren’t getting the results they wanted. Ranking was not occurring or ranking in search was bringing in the wrong leads. By hiring someone like me to perform the SEO audit service on their current website, Bill Hartzer was able to find major issues with the site that prevented it from being indexed properly in search engine results pages. He performed what we recommend: performing a technical audit first and foremost to find the issues that only an audit can reveal.
After working with this local business and using marketing and optimization best practices, the business started selling thousands of dollars of sales every day on their URL. They eventually closed their local retail location at the shopping mall and relocated to a local warehouse, doing the majority of their business online.
Audit and the Ongoing SEO Services
After closing their local retail location at the mall, we continued to work with this business on an ongoing monthly basis. They had a certain marketing budget for their marketing, and we worked within that budget. SEO and online marketing isn’t something that you’re able to do once and forget about it. It’s an ongoing effort, building on the successes that the business has had already. For example, creating content such as blog posts and articles will help appeal to even more traffic, visitors, and potential customers.
SEO Consultant or an SEO Agency?
Before you make any decisions on hiring someone who provides SEO consulting services to help you with your marketing, you need to decide if you need to hire an SEO company or individual who provides consulting like myself or an SEO Agency. Do you want to deal with one person, the actual person doing the work (like I do)? Or, do you want to call someone at an agency, an account manager, talk to them, and have them relay the message to someone doing the work? There are pros and cons to hiring both. You may want to spend the time to read Bill Hartzer’s article called Should You Hire a Consultant or an SEO Agency? to help you make your decision.
Take Advantage of our SEO Consulting Service
We can provide you with a variety of marketing services. Whether your business needs more visitors and more sales overall, or whether you need a very specific part of the online marketing process such as a Search Engine Optimization Audit, Link Building, or even Social Media Account Setup and Management, we can handle it for you. Here are some of the website marketing services that we provide:
- Search Engine Optimization
- Search Engine Optimization Audit Services
- Online Reputation Management
- Linking Campaigns
- Social Media Account Management
Our Consulting Services
Hartzer Consulting provides monthly SEO services as well as SEO audit services and SEO consulting services. This can be a one-time consultation, which usually results in an SEO audit with recommendations, or it starts with an SEO audit–and we work with you to get the results of the SEO audit implemented.
Contact us right now and let’s talk about not only bringing visitors, but bring the RIGHT visitors to your site, people who are looking for exactly the products or services that you sell. We can help you see a great ROI from your web page.
Internet Marketing Can Be Confusing
Website Marketing, Ongoing SEO, SEO consulting, and Online Reputation Management can be confusing. Talk to someone like Bill Hartzer of Hartzer Consulting, LLC about visibility in Google, someone who provides SEO consulting services. He has over 20 years of marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” webpage marketing marketing or website marketing services. Your brand needs to have good online visibility, especially for a company in your industry.
Creative Services and Online Marketing
Creative services, such as content creation (such as creating written articles, images and photos, and video) are an important part of the overall visibility for your business. A Search engine such as Google look must see and crawl content: without it, you can’t tell your story, you can’t appeal to your visitors and potential customers. Back in the 1990s and early 2000s, SEO was about the text and written word. But now, a search engine understands so much more than just text: they understand much more than you’d think, and without the creative that’s need to rank well, your company’s visibility not be ideal. Hartzer Consulting provides not only writing and photography services as a part of our ongoing services, we can work with your team to enhance the visibility and meet your website’s goals.
Work with and hire a long-term marketing partner that will be just that: someone who will, at first, perform a technical audit of your website and online marketing activities. Initially, a technical SEO audit is needed to determine where your website and URLs are performing best: and where improvements can be made. With the technical fixes and updates complete, a long-term partner, such as Hartzer Consulting will work with you on an ongoing basis to meet your goals: goals determined when we first discuss your business. Ongoing, those goals are adjusted as needed.
We are happy to provide you with no obligation price quote for consulting, with an emphasis on Website Marketing, Search Engine Optimization, or Online Reputation Management services.
You Can Trust Bill Hartzer
Looking for an SEO professional you can trust? Bill Hartzer has served as an SEO Expert Witness and testified in United States Federal Court, as well as provided expert witness testimony in other court cases.