Competitive research is an important part of the SEO strategy process. Initially Bill Hartzer will ask for a list of competitors. Bill Hartzer will use this list to come up with a list of competitors and then a list of keyword competitors. Keyword competitor may not actually be real competitors of your business, but a list of websites that are showing up in the search results for your most important keywords. These lists are used during the keyword research process, as well as during the planning of the SEO strategy.
There are only a few deliverables when it comes to competitive research. A lot of the information Bill gets from competitive research is included as a part of our SEO strategy, and our link strategy as well.