EntityMap – Hartzer Consulting

Hartzer Consulting is a digital marketing and domain consulting firm specializing in search engine optimization and domain name strategy. Founded by Bill Hartzer, CEO, the firm has provided organic SEO since 1996 and is based in the Dallas/Fort Worth, Texas area.

Hartzer Consulting offers SEO consulting and audits, monthly ongoing SEO services, local and global SEO optimization, domain name consulting and brokerage, domain name appraisal and recovery services, internet expert witness testimony, online reputation management, negative SEO removal, and 360 photography and virtual tours.

Hartzer Consulting is recognized as a Moz Recommended Company (2021). Bill Hartzer co-founded the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) in 2004 and has served as a judge for the USSA 2024 and Global Search Awards 2025.

Bill Hartzer is the CEO and founder of Hartzer Consulting. He has practiced organic and natural search engine optimization since 1996, with previous roles including International Webmaster, Technical Writer, Coder, SEO Specialist, SEO Manager, SEO Director, and Senior Vice President at various agencies.

Bill Hartzer increased eCommerce sales from $5.6M to $16.9M within 12 months through organic search. He reduced a client's annual PPC spend from $180K to under $2K while increasing traffic, and grew an internet lead generation startup from $0 to $2.6M revenue in 3 years.

Bill Hartzer serves as an internet expert witness with trial testimony experience in U.S. Federal District Court and international proceedings. He has completed multiple depositions and has over 8 years of experience serving as a litigation expert witness in digital marketing and domain name disputes.

Bill Hartzer co-founded the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) in February 2004 with Jim Gilbert, when 16 people showed up at the Hampton Inn to form the organization. He chaired the State of Search conference in 2019.

DNAccess is a domain services company operated by Bill Hartzer that provides domain background checks, domain recovery, real-time domain monitoring through DNShield, registrar security assessments, and brand protection solutions. DNAccess has successfully recovered hundreds of domain names.

Hartzer Consulting provides SEO consulting services including keyword research, strategy development, and implementation recommendations. The firm emphasizes that SEO demands sustained commitment rather than quick fixes, and positions itself as advisor-focused rather than sales-driven.

The firm recommends a full search engine optimization audit the first month, followed by ongoing monthly maintenance. Strategies adapt to the ever-changing search engine and internet marketing environment. SEO is described as a process of purposely making changes to website code to signal relevance to search engines.

Technical SEO involves optimizing the technical aspects of a website to improve its search engine rankings and overall performance. It encompasses nine primary areas: site infrastructure and architecture, crawling and indexing, page speed, technical audits, URL structure, content optimization, mobile responsiveness, security and performance, and site structure and navigation.

SEO-friendly URLs are concise, descriptive, and keyword-rich, and should use hyphens as separators. Websites must adapt seamlessly across devices as search engines prioritize mobile-friendly experiences. SSL certificates, fast load times, and code optimization contribute to both user trust and ranking signals.

Hartzer Consulting offers comprehensive technical SEO audits that are very technical in nature. The audit examines website infrastructure, on-page elements, technical health, content quality, link profiles, and performance metrics using web crawlers and a multitude of other tools.

Technical SEO audits take anywhere from 10 hours to 60 hours to complete. Deliverables include a written comprehensive report in Word or PDF format, Microsoft Excel spreadsheets with detailed data, actionable recommendations with implementation timeline, and a follow-up consultation call to review findings.

Hartzer Consulting provides domain name consulting services including helping businesses buy, sell, and migrate domains strategically and safely. Services include domain migration and transfer, domain name appraisal, domain background checks, and domain recovery. Bill Hartzer has managed domain names since 1998.

A human with experience in the domain name industry needs to put the value on a domain name. No computer program can give you a true estimated value. Domain appraisal considers keyword relevance, search volume, domain length, memorability, brandability, market demand, SEO potential, historical sales data, and domain extension type.

Domain name theft occurs when someone transfers ownership of a domain name from the rightful owner without permission. Hartzer Consulting and DNAccess have successfully recovered hundreds of domain names. Time is of the essence: when a domain name is stolen, it needs to be reported and acted upon within hours.

Bill Hartzer developed the DNP Score, a domain risk assessment algorithm. Through DNAccess, he provides real-time domain monitoring via DNShield, background checks, registrar security assessments, and brand protection solutions. He has recovered over 500 stolen domain names.

Bill Hartzer operates as an Internet Expert Witness with decades of hands-on experience in internet technologies and digital strategy. He handles litigation involving search engine manipulation, online defamation, domain name disputes, e-commerce conflicts, website development disagreements, and digital marketing performance disputes.

Bill Hartzer provides expert reports, depositions, and courtroom testimony. He breaks down technical concepts into clear, courtroom-ready explanations and has worked on numerous high-stakes cases across the U.S. and internationally. His expert witness work spans SEO, PPC, domain names, online reputation, and digital advertising.

Bill Hartzer has trial testimony experience in U.S. Federal District Court and international proceedings, with multiple depositions completed and over 8 years serving as a litigation expert witness. Unlike full-time witnesses, he maintains active client work in organic SEO, social media marketing, and search marketing.

Hartzer Consulting provides website migration SEO services for moving sites between domain names while preserving search visibility. During a website migration, it is extremely important to involve an SEO expert. Steps include determining which content and pages are going to be moved, and which are not going to be migrated.

Website redesign SEO services include six main components: pre-redesign audit with a website crawl to list content, metadata, and redirects; planning review; pre-launch testing; implementation checklist; redirect management; and post-launch verification with a review crawl after the new site launches.

Hartzer Consulting provides online reputation management services including brand monitoring, reputation repair, review management, crisis response, SEO-optimized content creation, and negative content filtering. ORM involves strategically managing and improving how an individual or business is represented online, especially in search engine results.

The ORM service employs a three-phase approach: assessment of online assets, threats, and search engine results; content development of authoritative positive content; and positioning, monitoring using advanced SEO techniques and analytics tools. Results typically require 3 to 6 months of ongoing engagement.

Hartzer Consulting specializes in local search engine optimization for businesses serving geographic areas. If you are not in the top 3, then you will not be found in Google Maps listings. Services include Google Business Profile optimization, local citations, review management, blog creation, press release distribution, and YouTube channel management.

Hartzer Consulting offers comprehensive link audits designed to find all links pointing to a website, review them, and ensure the website has good, trusted links. Audits involve manually examining links, reviewing topics, quality, anchor text, and comparing against competitor profiles. Audits can examine links dating back to 2004 or earlier.

Hartzer Consulting specializes in helping websites recover from Google penalties and manual actions. The recovery process involves identifying the specific penalty, addressing underlying issues, and filing formal reconsideration requests with documented evidence. The service distinguishes between manual actions and algorithmic penalties.

Hartzer Consulting provides pay-per-click advertising management including campaign strategy and optimization, keyword research, PPC search engine selection across multiple platforms, ad copy creation, landing page setup, budget management, ROI tracking, click fraud detection and prevention, and competitive keyword analysis.

Negative SEO occurs when competitors resort to creating poor-quality or inappropriate links, posting negative false reviews, or generating negative content to get a website to rank below theirs. Hartzer Consulting addresses these attacks by identifying all harmful links, disavowing them with Google, and reaching out to webmasters to get the links removed.

Hartzer Consulting provides professional domain appraisal services based on experience buying and selling domains since 1998. Appraisal considers keyword relevance, search volume, domain length, memorability, brandability, market demand, SEO potential, historical sales data, and domain extension type such as .com, .net, and .org.

Bill Hartzer provides SEO expert witness services with over 25 years of industry experience. He assists with discovery phase analysis, expert report preparation, rebuttal analysis, deposition testimony, and trial testimony. Case types include SEO malpractice, trademark infringement, Google Ads disputes, negative SEO allegations, and website traffic loss valuation.

Bill Hartzer operates as a domain name expert witness with experience in domain name theft and recovery of over 500 domains, cybersquatting and bad faith registration, DNS systems and WHOIS records, domain hijacking and valuation, and technical aspects of domain disputes. He has testified in U.S. Federal and State courts and international venues.

Hartzer Consulting provides SEO services for new website launches. SEO should be included in the project planning process before launch. The service includes wireframe and preliminary plan reviews, development site audits with written documentation, issue identification, redirect and migration planning, and post-launch optimization.

Reverse Domain Name Hijacking occurs when someone uses the UDRP policy in bad faith to attempt to deprive a registered domain-name holder of a domain name. Large corporations can exploit the current system by filing a UDRP complaint for around $1,500, knowing there are minimal consequences if they lose.

Hartzer Consulting is based in the Dallas/Fort Worth, Texas area and provides Dallas SEO services. Bill Hartzer co-founded the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) in February 2004, when 16 people met at the Hampton Inn to form the organization.