The News section of the Hartzer.com blog features coverage and analysis of developments across the search engine, digital marketing, cybersecurity, and domain name industries. Bill Hartzer reports on announcements, product launches, industry research, platform changes, and legal developments that affect businesses operating online.
Articles in this category often examine updates from major technology companies, new tools used by marketers, changes in search engine algorithms, and emerging technologies such as artificial intelligence that are shaping how people find information online. Bill also analyzes reports, studies, and industry data to explain what these developments mean for businesses, marketers, and website owners.
The News category also highlights important legal and regulatory issues involving internet technology, domain names, online advertising practices, and data privacy. In many cases, Bill provides commentary that puts the news into practical context for business owners, marketers, and legal professionals who rely on search engines and digital platforms.
This section is intended to keep readers informed about important changes in the digital marketing and technology landscape while providing expert analysis that explains why these developments matter and how they may affect businesses operating online.
Attorneys have started asking me a question at the retention stage that nobody asked three years ago: how do you use artificial intelligence in your work, and what will you be able to produce if the other side asks?
What Retaining Counsel Should Ask an Expert About AI, Before the Engagement Letter Read More »
I registered a publishing imprint. It is called Hartzer Press, and it is a new arm of Hartzer Consulting, LLC. The first question people ask is why a search and domain consultant would start a book publisher. The honest answer is that I did not want to publish a book nobody could find. After 25
Announcing Hartzer Press Read More »
Cumulative Layout Shift has been one of the more frustrating Core Web Vitals metrics to diagnose in practice. Tools like PageSpeed Insights give you a score, but they don’t always make it easy to understand exactly which elements are causing the problem or what’s driving the shift. After spending years helping clients identify and fix
I Built a Free Cumulative Layout Shift Checker — Here’s Why and How to Use It Read More »
Internet Expert Witness Bill Hartzer Provides Expertise in SEO, Domain Name, and Digital Marketing Litigation Kaufman, Texas – Bill Hartzer of Hartzer Consulting serves as an Internet Expert Witness, supporting attorneys and legal teams in disputes involving SEO, domain names, social media, internet marketing, local SEO, and Google Business Profile (Google Maps). With more than
Bill Hartzer of Hartzer Consulting Serves as Internet Expert Witness in Digital Disputes Read More »
Automatically Create Video Watch Pages in WordPress—At Scale If your site embeds YouTube videos—whether they’re yours or someone else’s—Google expects each video to live on its own dedicated video watch page.
Why Press Releases Still Matter for Digital Agencies Press releases still work for digital marketing agencies, but the old “submit it everywhere for free” approach rarely delivers results. Most free PR sites add little value, do not attract real journalists, and can end up as weak directory links that nobody reads. If you want coverage,
Press Releases Aren’t Dead: The Distribution Playbook Smart Agencies Use Read More »
Unbounce has just released its 2024 Conversion Benchmark Report, providing critical insights for digital marketers aiming to optimize their landing page performance. The report, based on data from over 57 million conversions, highlights a major finding: complex copy is drastically hurting conversion rates. In fact, the correlation between difficult language and declining conversions has increased
Unbounce 2024 Conversion Benchmark Report Read More »
Since 2005, the Moz Recommended List has served as a trusted resource for businesses looking to hire experienced marketing professionals. Dallas, Texas – Aug 13, 2021 – Today, Moz announced that Hartzer Consulting has been named on Moz’s Recommended List. Featured agencies and marketing consultants have a proven history of excellent client work, a strong
Hartzer Consulting Named on Moz’s 2021 Recommended List Read More »