Domain Names

Businesses and, increasingly, their attorneys come to Hartzer Consulting when something involving a website, a search ranking, or a domain name has gone wrong and the usual advisers cannot explain why. One matter we are asked about again and again has nothing to do with an anonymous attacker and everything to do with a relationship […]

A domain acts as the foundation of a website’s unique presence on the World Wide Web, offering both a primary point of contact and a significant aspect of a brand’s digital identity. Domain registrars manage the logistics of domain registration and ongoing maintenance, ensuring each domain’s exclusivity within the vastness of the internet. In this

Expired domain names don’t get indexed quickly because they have “authority.” They get indexed quickly because Google can rediscover them. In a recent indexing test, the domains that showed up fast shared one trait: real crawl pathways still existed in Google’s link graph.

In the digital age, domain names are not just addresses to websites; they are critical assets for individuals and businesses alike. A unique domain name can be the key to a brand’s identity, its online presence, and, ultimately, its success. However, as with any valuable asset, domain names can be, and unfortunately are, subject to

A new phishing email is making the rounds, and it’s using the ICANN name to scare domain owners into giving up their login credentials. The message claims you must “verify your email within 48 hours” or lose access to DNS services. It looks official enough to fool a lot of people, but the email is

Switching from a generic email like [email protected] to a branded address such as [email protected] enhances both credibility and control. A domain email address is simply an email account associated with a specific domain name that your organization owns. Unlike consumer platforms, domain-based email requires backend configuration to function correctly. Behind every custom email lies a

In an era where digital presence is intertwined with brand identity, understanding the nuances of domain management becomes more than just a technical necessity. Harnessing the insights of domain name consulting garners tailored solutions, aligning with your brand’s strategy and online footprint. Consultants are not mere facilitators; they craft bespoke approaches specific to client needs,

Renowned SEO and domain name expert and CEO of Hartzer Consulting Bill Hartzer recently appeared on the Clarity Digital Podcast, hosted by Al Sefati, to discuss the enduring importance of domain names, the complexities of SEO, and the challenges businesses face in managing their digital assets. With over two decades of experience in the field,

In an era where digital threats are multiplying by the minute, DNAccess, a service of Hartzer Consulting, introduces GlobalBlock, the most comprehensive domain blocking solution to date. This groundbreaking service aims to protect brands from unauthorized domain registrations and online impersonation, providing unparalleled peace of mind.

Seize your slice of the internet with a domain name Picture your domain name as the digital storefront of your brand, welcoming visitors and exuding professional charm. This sleek signage above your virtual door not only captivates attention but affirms your professional presence online. Your domain name lays the groundwork for your website, crafting a

Unlocking the Secrets of Domain Name Valuation Buying and selling domain names can seem like a daunting process, but awareness of how to evaluate their worth transforms uncertainty into opportunity. Just like real estate, each domain holds unique value, determined by factors including brand ability, search engine optimization potential, and market trends. This value fluctuates

Understanding Domain Theft and Its Consequences for Site Owners In the digital landscape, a domain name not only serves as the address for a website but also embodies a brand’s identity. Domain theft, or domain hijacking, occurs when unauthorized entities gain control of a domain name, redirecting traffic and potentially commandeering the reputation of the

As the digital landscape continues to evolve, safeguarding intellectual property and trademarks has become increasingly challenging. The emergence of Web3 domains and top-level domains (TLDs) has expanded opportunities for online engagement but also introduced new risks. In response to these challenges, DNAccess is pleased to announce the launch of BrandLock for Freename—an advanced solution designed

In the ever-evolving digital landscape, protecting your brand from cyber threats is more important than ever. AbuseShield and BrandLock, two powerful tools developed by NameBlock, are now available for purchase, offering comprehensive protection against domain-based threats like phishing, spamming, and impersonation. Below, we delve into the specifics of each tool, their pricing, and why it’s

In a strategic move to elevate brand defenses in the digital realm, 101domain.com has introduced GlobalBlock, an advanced solution meticulously crafted to safeguard brands and trademarks from the surging tide of malicious domain registrations. Engineered by the Brand Safety Alliance, a GoDaddy Registry Company, GlobalBlock emerges as a game-changer, reshaping the narrative of brand protection

It’s typical that at some point that you may need to move another domain name. For example, maybe you’ve purchased a better domain name. Or you acquired a company and you’re moving that company to your domain name. Or you’ve bought a shorter domain name and need to move. I talked with someone whose website

Through no fault of your own, except the failure to protect your domain name, you could in fact, lose your domain name. Sure, we think that registering your domain name, pointing it to our website, and adding domain privacy to it is enough. Sadly, I used to think that was the case. But, unfortunately, that’s

Published January 17, 2020 By Bill Hartzer, Hartzer Consulting As a search engine optimization (SEO) and domain name consultant, one of the questions I get asked most often about domain names is whether or not the domain name or TLD (Top Level Domain) matters. Will the domain name ending have an effect on SEO or

Hartzer Consulting has been recently chosen to exclusively broker a large domain name portfolio of 500 domain names. About 400 of the domain names are in the Home Inspection niche, with the majority of them including a city name along with keywords such as home inspection, home inspections, home inspector, or home inspectors. Some of

Should Car Dealerships Use a Geo .CARS Domain Name? Hartzer Consulting analyzed three different car dealership web sites that are on geo-related (city or State) .CARS domain names. Two of the car dealerships built brand new web sites on a .CARS domain name. One car dealership moved their existing web site from a .COM domain

When you buy a domain name, or even before you buy a domain name, you should first consider what you’re actually going to do with that domain. Time and time again, over and over again, I constantly hear, “I own a really great domain name. Now what?”. I won’t get into why you should own