Search Engine Ranking Problems

As a search engine marketing consultant, I see a lot of web sites that haven’t been optimized for the search engines. Over the years, I continue to see the same problems with what I call “non-optimized web sites.” Typically, the biggest problems tend to be fundamental website design components that aren’t integrated when a web site is developed, not poor web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a internet web page.

One reason why I think the web has been so profitable is that website technology has permitted anyone to make a website and publish it around the internet. There are a lot of individuals out there that have absolute no formal training when it comes building websites–and a great deal of people who construct web sites for a living have trained themselves. That really is really a great thing, particularly simply because it has allowed the internet to grow at such a rapid pace. You will find web site standards in place for example individuals created by the W3C, the World Wide Web Consortium ( These requirements, though, have much more to do with coding–not what the typical web site visitor really sees.

Problems arise when search engine spiders try to crawl web sites and figure out what a web page is “about”. Search engine spiders aren’t humans, so they can’t read and interpret what a web web page is “about” with out help from the individual who created that internet page. You will find particular elements that should be integrated in a internet page that ultimately assists the search engine spiders figure out what a web page is about, which ultimately helps your website be found within the search engine’s outcomes.

Duplicate Content

The search engines do not wish to possess multiple copies of the same internet web pages in their indexes. It takes up a lot of unnecessary room in their databases, and slows down how significantly processing they have to do on a regular basis. Google, in particular, has been removing internet web pages from their search engine index that they deem to become a replicate. If you’ve duplicate internet web pages in your web site, Google will maintain the initial copy they discover and throw out all of the others.

When I look at web sites that haven’t been optimized for the search engines, I usually see a lot of duplicate content–or internet web pages that Google thinks are duplicates. The web site owners don’t mean to possess replicate pages, but their pages are probably are considered to become duplicates by Google. Internet pages have to be at least 25 percent various from another web web page to be able to be considered a unique web web page. Websites that have the same title tags and meta tags on each and every page is one main factor. The search engines see the title tags and meta tags as part of the web pages–if individuals are the same on each and every internet web page then the web pages might be duplicates. The search engines then look at the overall content from the web page. If there’s not a great deal of textual content but a great deal of graphics on the net page it could also be a duplicate. When it comes to generating certain your web web pages aren’t considered to be duplicates, each and every web web page in your web site needs to possess a unique title tag, meta keywords tag, and meta description tag–and sufficient indexable content on the web page, too.

Not Enough Content On Your Pages

Several web designers like to use fancy graphics on websites–it makes the web sites look cool and are visually appealing. There’s only 1 problem, though–search engine spiders can’t read textual content that appears in graphics. So, text that can be study by a human will not necessarily be study by the search engine spider. The search engine spiders consider text to be necessary content, not graphics. Oftentimes I see web sites which are very well designed–but since all of the text that appears on the web pages appear only in graphics, then the web page is most likely considered to become a replicate of another web page, as only the image file name is referenced in the source code from the web page–which doesn’t cover the “25 % unique” requirement by the search engines.

The more text that’s integrated on a internet page the much better a search engine can figure out what that web page is about. Title tags are essential–they ought to give a fast overview from the general subject of the web page. Since meta tags are considered to become part from the content material of a web page, the text integrated in the meta tags assist make a web page unique–which further helps cover the “25 % unique” requirement through the search engines.

Search Engine Spider Problems

The search engines spiders, when visiting your web site, need to be able to crawl their way through all the internet web pages on your web site. It’s completely essential that they can adhere to the hyperlinks in your web pages. If they can’t follow the links, it’s likely that only the home web page of your web site will probably be listed in the search engines. Unfortunately, there are a lot of web site navigation techniques that look really good and function well when a human visits a website–but those navigation methods will not allow a search engine spider to follow the links. It’s imperative that your website’s navigation is search engine pleasant and that you consist of a breadcrumb trail.

Lack of Links

In order for internet web pages to become crawled, indexed, and ranked nicely within the search results, they need hyperlinks. Lately, the search engines have been relying much more and more on linkage data (what other websites say about your web site) in order to determine the search engine rankings. Not only is it important for your internal navigation to become search engine friendly, it is important that your internet pages have hyperlinks from other web sites. Having links to your web pages assists the search engine spiders find your pages–and the much more links your web pages have the better. Many websites that haven’t been optimized well usually do not have search engine friendly hyperlinks and they do not have several hyperlinks from other websites.

By focusing on making certain your web pages aren’t regarded as replicate web pages and providing enough search engine friendly content in your web pages, your web site will benefit from increased visibility in the search engine results. Working in your website’s internal navigation and including a breadcrumb trail as well as getting more hyperlinks to your web pages will improve the likelihood of the search engine spiders finding your web pages. These would be the most frequently overlooked issues–and they would be the biggest contributors to poor search engine rankings.

Hartzer Consulting provides monthly SEO services. Contact us to learn more about our SEO audit, which is included the first month of ongoing SEO services.

Are you currently experiencing search engine ranking problems? Was you website previously ranking well in the search engines but now it is not? Search Engine Optimization, can be confusing. Talk to someone who has over 10 years of website marketing experience who can steer you in the right direction, not just someone who is going to try to “sell you” search engine marketing or website marketing services.

I will be happy to provide you with no obligation price quote for Search Engine Optimization services. I can help identify and fix your search engine ranking problems.

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