SEO

Technical SEO encompasses the infrastructure of a website, optimizing it for the crawling and indexing phases of search engines, primarily Google. Unlike its counterparts, on-page SEO which focuses on content and keywords, and off-page SEO which relates to external links and social signals, technical SEO is dedicated to improving site structure, making it accessible and […]

Search engine optimization (SEO) serves as a foundational pillar for small businesses seeking to establish a robust online presence. In today’s digital marketplace, SEO is a series of strategic steps that align website content with the complex algorithms of search engines. This alignment is designed to amplify a website’s visibility, placing it in front of

When hiring a search engine optimization consultant, it is important that you select a professional with a solid understanding of keyword research. The generation of strong keywords is an important aspect of this process. We’ll be discussing competitive analysis in a future article. Let’s first discuss the main considerations when hiring a consultant. Read on

If you’re going to hire an SEO agency or SEO firm (or even an SEO consultant such as myself), you need to be prepared to “interview” them. I wouldn’t just hire anyone without asking a bunch of questions. Even if you don’t fully understand these questions, I highly recommend that you do a little homework

As an SEO, working with the search engine results pages at a search engine, there comes a time when you need a list of URLs. For example, sometimes you need to export or scrape the search engine results pages for URLs. Let’s say that you’re looking to get a list of URLs that are currently

If you had to create an image or a photo of search engine optimization, what would it look like? There isn’t really an image or photo that perfectly describes SEO. I mean, you cannot actually take a photo of SEO, can you?

If you want to attract targeted visitors to your website, you’ll need to hire a search engine optimization expert. A professional will assess your website and determine your target audience in order to create a strategy for optimizing it. These strategies could include adding content that includes specific keywords and phrases, rewriting HTML titles tags,

In Bill Hartzer’s latest episode of the Digital Marketing with Bill Hartzer podcast, Bill talks about hiring an SEO Consultant for your business. The following is the transcript from this episode. You can listen to the podcast here: Listen to “Hiring an SEO Consultant for Your Business” on Spreaker. You can also listen on Apple

An interesting question was asked recently by Marie Haynes, who mentioned that she has a team of 8 SEOs currently. Does every single SEO team member need to have their own set of search engine optimization tools? Probably not. But it comes down to how you have your SEO team structured, and the internal SEO

Hartzer Consulting’s founder and CEO, Bill Hartzer, has been interviewed on CBS Television News. Considered one of the country’s leading Search Engine Optimization experts, Hartzer interviewed by CBS 11 TV about a recent President Trump tweet. President Trump tweeted that Google in particular, is biased when it comes to showing certain news outlets in their

Back in May 2016, Google made some changes to the search results where they started showing longer title tags and longer meta description tags. This, overall, was a significant change from the search results where they were generally only showing up to about 60-70 characters of a web page’s title tag and about 160 characters