The SEO section of the Hartzer.com blog focuses on search engine optimization strategies, technical SEO issues, and how search engines crawl, index, and rank websites. Bill Hartzer shares insights based on more than two decades of experience working in the search marketing industry, helping businesses improve visibility in organic search results.
Articles in this category examine how websites can be optimized to perform better in search engines such as Google and Bing. Topics often include keyword strategy, on-page optimization, site architecture, technical SEO issues, structured data, indexing behavior, and how search engines interpret content. Bill frequently discusses practical SEO techniques as well as common mistakes that prevent websites from ranking well.
The SEO category also includes analysis of algorithm updates, changes in search engine behavior, and emerging trends such as artificial intelligence and generative search systems. Bill often evaluates new tools, experiments with search engine behavior, and shares real-world observations about what works and what does not work in modern search engine optimization.
This section is intended for business owners, website managers, developers, and SEO professionals who want a deeper understanding of how search engines operate and how websites can be optimized for long-term search visibility.
As an SEO, working with the search engine results pages at a search engine, there comes a time when you need a list of URLs. For example, sometimes you need to export or scrape the search engine results pages for URLs. Let’s say that you’re looking to get a list of URLs that are currently […]
Bookmarklet to Scrape the Search Engine Results Read More »
If you had to create an image or a photo of search engine optimization, what would it look like? There isn’t really an image or photo that perfectly describes SEO. I mean, you cannot actually take a photo of SEO, can you?
What Does Search Engine Optimization Look Like? Read More »
If you want to attract targeted visitors to your website, you’ll need to hire a search engine optimization expert. A professional will assess your website and determine your target audience in order to create a strategy for optimizing it. These strategies could include adding content that includes specific keywords and phrases, rewriting HTML titles tags,
Hiring a Search Engine Optimization Expert Read More »
In Bill Hartzer’s latest episode of the Digital Marketing with Bill Hartzer podcast, Bill talks about hiring an SEO Consultant for your business. The following is the transcript from this episode. You can listen to the podcast here: Listen to “Hiring an SEO Consultant for Your Business” on Spreaker. You can also listen on Apple
Hiring an SEO Consultant for Your Business Read More »
An interesting question was asked recently by Marie Haynes, who mentioned that she has a team of 8 SEOs currently. Does every single SEO team member need to have their own set of search engine optimization tools? Probably not. But it comes down to how you have your SEO team structured, and the internal SEO
SEO Teams: Should Every SEO Team Member Use Every SEO Tool? Read More »
Hartzer Consulting’s founder and CEO, Bill Hartzer, has been interviewed on CBS Television News. Considered one of the country’s leading Search Engine Optimization experts, Hartzer interviewed by CBS 11 TV about a recent President Trump tweet. President Trump tweeted that Google in particular, is biased when it comes to showing certain news outlets in their
SEO Expert Bill Hartzer Interviewed on CBS News Read More »
Back in May 2016, Google made some changes to the search results where they started showing longer title tags and longer meta description tags. This, overall, was a significant change from the search results where they were generally only showing up to about 60-70 characters of a web page’s title tag and about 160 characters
Should You Write Longer Meta Description Tags? Read More »