Search Engine Optimization 101: Title Tags on Web Pages

There are many ways you can get your Search Engine Optimization efforts to pay off. One of those methods involves the title tag for your web pages being correct. You really need to put some effort into each title tag. This is your chance to accurately describe what the content is for that particular web page. This is very important because it tells the reader what they can expect from that information.

The title tag of any web page will help you to get better rankings with the search engines. This is what a user is going to see and then it will encourage them to click on that link to visit your website. This is your means of getting more targeted traffic to your website, and that is what your SEO efforts are all about.

This title tag is your hook to put out there to get someone to find out more about what you have to say. This means a great deal of weight is put on that title tag by the various search engines. With that in mind, you always want to include relevant keywords that will help with getting traffic. They also help you to get indexed as fresh material with the various search engines. Update your title tag, submit it manually to Google Search Console using the URL Inspection Tool, and they’ll recrawl (and fully reindex) the page.

Avoid Common Mistakes

One of the most common mistakes made is that people don’t the importance of these title tags when they create their web pages. You don’t want to have the same one used for every single page of your website. They should each have a unique title tag that adequately describes what can be found on that particular page.

What do your Title Tags Look Like?

If you aren’t sure what your title tags look like, it is time to find out. Choose any search engine that you normally use and time in site: domain.com (put your website into the field that says domain.com).

This will offer you a listing of all the web pages that are found on that particular site. Take a close look at the title tags for each of them. If they are the same or you find they are very similar to each other then it is time for you to make changes to them for SEO benefits. Once you change them you will notice an increase in your organic traffic to your site.

The title tag is an essential piece of quality SEO so don’t let it slip by unnoticed. There is a certain length that it can be too so make sure it isn’t too long. Another tip is to put your keywords at the beginning of your title tag whenever possible.

What is a Good Title Tag?

A good title tag is one that perfectly describes the content on the web page where it appears. Search engines use a web page’s title tag in the actual search engine results listing, so it would describe what someone will find when they click on that search engine result. Sure, it should include keywords that appear on the web page, but it should entice the internet searcher to click through to the web page in order to find the information they’re looking for. For example, if they search for Red Widgets and the title tag has Red Widgets in it as a keyword, it’s a bad user experience if they click through from a search engine result and see that the web pages shows pictures of Blue Widgets.

Where does the Title Tag Appear?

The title tag generally appears in two different places: in the web browser, above the URL bar, and in the search engine results listings. Information on web pages’ main headings (such as the title of a blog post) can appear as the title tag, and it can also appear as the clickable heading on the main “blog” page that lists the blog posts on the website. In WordPress, for example, if the blog uses an SEO plugin, it’s possible to update and change/edit the title tag of web pages.

Does Changing Page Title Affect SEO?

Since the information that appears in the title tag and Page Title are search engine ranking factors, it’s possible that updating or changing the page title will have affect SEO. There are other search engine ranking factors that are taken into account, such as the content on a web page and links pointing to that page, so merely updating or changing a page title may not have an immediate affect or any affect on SEO.

How Long Should an SEO Title Be?

The SEO Title should be long enough to describe what’s included on the page. The search engines change the actual length of how much of the SEO Title is displayed in the search engine results listings, so the length can vary. The recommended length, however, is about 60 characters. Any text that appears in the SEO Title that’s longer than 60 or so characters can potentially be cut off when it’s displayed in the search engine results. That doesn’t mean that the search engines ignore the text, though.

Ongoing Monthly SEO Services

While Hartzer Consulting specializes in technical SEO audits of websites, we also provide SEO consulting services, on a retainer basis. We always prefer to begin all new projects with a technical SEO audit to find out the issues that need to be addressed. Contact us today to find out more about our monthly SEO services and how we can help you reach the goals for your website.

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Whenever Hartzer Consulting takes on new clients, especially when it’s ongoing monthly SEO services, the first month is dedicated towards a Mini SEO audit, and the second month typically is dedicated towards implementing what’s been discovered during that SEO audit. This is a necessary part of the SEO process, as SEO isn’t something that’s template–only the high-level review of issues can be completed, and that high-level review is only the beginning.

You Can Trust Bill Hartzer

Looking for a search engine optimization consultant you can trust? Bill Hartzer has served as an SEO Expert Witness and testified in United States Federal Court, as well as provided expert witness testimony in other court cases.