Professional Blogging

If you want to be a professional blogger, then you need to check Performancing (http://performancing.com) for advice. This new blog is focused on professional blogging by offering keywords tips, advice about headline styles, and how to increase your blog traffic.

Nick Wilson, one of the brains behind Performancing, provides tips on how to keep RSS feeds from getting out of hand in one his recent posts (http://performancing.com/node/41): “If you’re anything like me, your list of feed subscriptions is an unruly beast at best, and an absolute horror of time and attention devouring evil at worst. Yes we need to be subscribed to feeds in order to blog on our given subjects, but is having over 400 subscriptions good research, or poor feed management?”

According to Mr. Wilson, “Performancing covers all kinds of stuff, but it’s all very tightly focused on making money from blogging. We’re talking about ad programs, design, testing, promoting and the business of blogging for $$$’s.” Performancing LLC is owned by Mr. Wilson and Patrick Gavin, the President of Text Link Ads, Inc. (http://www.text-link-ads.com). Mr. Gavin takes a less active role in the day to day website operations but handles all sorts of other tasks related to other stages of the business. Chris Garrett from Threadwatch.org is the firm’s “technical guy”, and Andy Hagans blogs on monetization issues. Peter Brady is also heavily involved as well. Mr. Brady is known for his specialty–Ads on Blogs (http://adsonblogs.blogspot.com).

Recent Advertising in Blogs Survey

According to a recent Qumana Survey about Advertising in Blogs (http://blog.qumana.com/blog/_archives/2005/9/29/1266462.html), 63 percent of the people who have blogs do not have advertisements in their blogs. However, 37 percent monetize their blogs through advertisements on their blog. Of those 37 percent who are monetizing their blogs, most participate in the Google AdSense program. “By far, participants indicated use of the AdSense program most often to earn revenue from their blogs. There are a number of bloggers, though, who use multiple programs. There is a small proportion of bloggers using two or more advertising programs to maximize their earning potential.” Qumana goes on further to say that “34 percent of bloggers who don’t participate in advertising do intend to sign up for an advertising program of some sort, and a high proportion of those have requested assistance – this strongly affirms that a proportion of bloggers just don’t know how to place advertising on their blogs.”

Qumana also goes on to talk about the bloggers’ current income. “On a per month basis, 69 percent of our bloggers (those who previously indicated they participate in advertising programs) earn less than $20 per month from all income sources: advertising & sponsorship. It’s rather a pity that so many bloggers, of whom we have identified as being experienced, are not seeing any return for their efforts.” Obviously, professional bloggers are apparently not laughing all the way to the bank every month. Professional bloggers don’t have to fall into that category. The Performancing blog does a good job of teaching other bloggers how to monetize their blog–and the bloggers there are providing good tips, advice, and ideas about how to increase traffic to your blog and other blog usability issues.

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