There’s a lot of noise out there about how AI-generated content might damage your ecommerce site’s SEO. The short answer? It doesn’t—as long as the content is relevant, specific, and crafted with intention. If you’re going to use AI to help write your blog posts and articles, the key is how you guide the process. A vague prompt will give you vague, low-value content. A focused, well-structured prompt? That’s where AI can shine.
Step 1: Start with Strategy, Not Just a Prompt
Don’t just tell the AI, “Write a blog post about [keyword].” That’s not going to cut it. Instead, take a more strategic approach. Start by asking the AI to give you five title and topic ideas around your target keyword. Choose one that aligns with your brand and audience.
Then, have the AI outline the post—ask for headings, subheadings, and a list of important entities to mention (think products, tools, brand names, related concepts, etc.). This gives the AI structure and direction.
Step 2: Create a Detailed Prompt
Once you’ve got the structure and key points, build your prompt accordingly. Tell the AI exactly what the article should cover, using the chosen title, subheadings, and entities you’ve gathered. Avoid instructing it to write a specific number of words. Instead, focus on covering the topic completely.
Word count is not an SEO metric. Google’s algorithms care more about how thoroughly and helpfully you address a topic than whether the post hits 1,000 or 3,000 words.
Step 3: Refine the Draft
After the first draft is done, ask the AI to take a second pass—this time pretending it didn’t write the article. Tell it to analyze the tone and readability, and ask whether it sounds human-written or obviously AI-generated. If it feels robotic or unnatural, have it revise accordingly.
This extra step helps remove the stiff, formulaic feel that many AI-written articles tend to have.
Should You Use AI for Content?
AI won’t hurt your SEO if you stay on-topic and guide it properly. Think of AI as your content assistant, not your ghostwriter. You’re still the editor, strategist, and subject matter expert. By putting in a little more upfront effort, you can produce content that’s useful, relevant, and good for SEO—all while saving time.
Just remember: relevance, depth, and a human touch are what keep your content valuable. AI can help, but you still have to drive.