As you probably know, I am very active on just about all of the social media networks. I post often, share often, am very active. So, when to post? Probably more active than 90 percent of my social media and search engine optimization colleagues. I have been for years. In fact, it’s been at least 10 years that I’ve been sharing, commenting, and posting on social media and social bookmarking sites. What I have learned over the past 10 plus years doing this, is that there are optimal times to post on social media sites and there are times when you don’t want to post. If you post or share at certain times, your post won’t be seen, no matter how many followers or friends that you have. So, when is the best time to post on social media networks? There’s a great infographic out that details all of this for you.
So, basically, if you plan your day right, and you are doing any posting and promoting of items that you want to get seen, then this is how your day should look:
7:00am post to LinkedIn
1:00pm post to Facebook
2:00pm post to Twitter
3:00pm post to Pinterest
Kind of makes sense to me, as there are times when people go on LinkedIn, which is before and after work. After lunch, people check their Facebook and Twitter. Then, after work they are unhappy with their job. So, they go back onto LinkedIn. Then, after 8:00pm people are hanging out on Pinterest.
When to Post?
If you were promoting a certain blog post, or article, for example, then you could set up “reminders” such as a Microsoft Outlook appointment to post at a certain time on a certain social network. Especially if there is a certain day that you’re launching a new product, posting a new blog post, or whatever.
Rebekah Radice had this to say on her Google+ post:
“Use social media to ask questions, build buzz and get the conversation around your personal brand started!
- Pick your network – you don’t have to be everywhere and everything to everyone!
- Choose the best times to post – This varies dependent on channel, so pay attention to your analytics and know when to share your very best content.
- Know your “WHY” – Know why you are using social media to market your business and what your end goal is.
- Know Your Audience – Understand the needs of your audience and what information they’re looking for. Social media is about meeting their needs in real time!”
Update: Links in this post have been removed, as they weren’t working at last check. November 16, 2014.