Marketing
The Marketing section of the Hartzer.com blog covers a broad range of topics related to digital marketing, online advertising, brand visibility, and customer acquisition. Bill Hartzer shares insights based on more than two decades of experience working in search engine marketing, online strategy, and digital brand management.
Articles in this category explore how businesses use search engines, paid advertising, content marketing, and online platforms to attract customers and grow their brands. Bill often discusses topics such as search engine optimization (SEO), pay-per-click advertising (PPC), online reputation management, website traffic analysis, and the role that domain names and branding play in successful marketing campaigns.
The Marketing category also includes commentary on new marketing technologies, changes in search engine behavior, advertising platforms, and the ways businesses measure the effectiveness of their marketing efforts. Bill frequently analyzes real-world examples of marketing campaigns, highlighting strategies that work as well as common mistakes businesses make when promoting their products and services online.
This section is intended for business owners, marketing professionals, and entrepreneurs who want practical insight into how online marketing works and how digital strategies influence brand visibility, website traffic, and business growth.
Most small and midsize businesses don’t lack drive. What they often lack is traction. Breakthrough growth stalls when the market shifts faster than internal strategies can keep up. Sound familiar? Today’s business battleground pushes SMEs into a constant state of adaptation. New competitors emerge overnight. Algorithms change. Traditional outreach yields diminishing returns. At the same […]
How a Consulting Marketing Agency Helps SMEs Compete Smarter and Grow Faster Read More »
Ever wondered why some businesses skyrocket while others stall out? Often, it comes down to smart marketing moves—and behind many of those is a marketing consultant. Marketing consulting services involve expert support in building, refining, and executing a company’s marketing strategy. These services don’t just plug holes; they create roadmaps for sustainable growth. Strategic marketing
What are Marketing Consulting Services? Read More »
As you may or may not know, I’ve been in “marketing” since the mid 1990s, where I was working in-house as a technical writer, webmaster, and SEO, taking care of both internal websites and external websites for a large telecom software company. I then moved to the agency world, worked for several different digital marketing
How to Start Marketing Consulting Read More »