In a first ever for NBCU, USA Network in partnership with The Westminster Kennel Club is offering dog enthusiasts the ability to “download to own” the Breed judging videos from the 2006 Westminster Kennel Club Dog Show - all from the official website of the WKC, westminsterkennelclub.org. Users will have access to browse all 165 breed videos via 30-second preview clips before making their purchase decisions. The content offerings will expand one week following the telecast of the 131st Westminster Kennel Club Dog Show presented by Pedigree(R) to include the Breed Judging and Best in Group videos from this year’s event.

The WKC digital download microsite was created by Delivery Agent and Extend Media in conjunction with USA Network and WKC. The site is integrated into the westminsterkennelclub.org website.

As in previous years, throughout this year’s event and for one week following, users will be able to watch free of charge streaming videos of the breed judging events within hours of the live telecast from Madison Square Garden, Monday, February 12th & Tuesday, February 13th on USA Network at 8pm7/c.

Additionally, for this year’s telecast, westminsterkennelclub.org and USA have refreshed many of the site’s interactive elements including the popular WKC themed “send to a loved one” Valentine’s Day vCard,” “Find the Right Dog” profiler and the Pedigree(R) sponsored Adoption Guide book. And for the first time ever, users can get WKC mobile alerts via their cell phone - including show trivia, factoids and behind the scenes information from the WKC dog show.

For photos of previous WESTMINSTER KENNEL CLUB DOG SHOW events, as well as all USA Network projects, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

The Westminster Kennel Club is America’s oldest organization dedicated to the sport of purebred dogs. Established in 1877, Westminster’s influence has been felt for more than a century through its famous all breed, benched dog show held every year at New York’s Madison Square Garden. The show is America’s second longest continuously held sporting event, behind only the Kentucky Derby. Westminster will stage its 131st consecutive show on February 12-13, 2007, nationally televised on USA Network. For additional information, log on to www.westminsterkennelclub.org.

USA NETWORK is cable television’s leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board for 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Source: USA Network