Creative Marketing Solutions, LLC (CMS) has launched In Touch(TM) Marketing Solutions — a web-based system for creating personalized direct mail pieces and web addresses — for the veterinary market. In Touch is the first solution of its kind that allows veterinarians to market specific medical services and healthcare products directly to their clients through high-quality direct mail cards and web sites that are personalized for each client. Since the solution is available via a secure Internet site, veterinarians can send these marketing campaigns in less than five minutes with just a few clicks of a mouse.

To use In Touch direct mail pieces, veterinarians simply log on to the site, select the mail piece they would like to use, upload their mailing list, and pay for the service. The pieces are then personalized for each of the veterinarian’s clients, printed in full-color, and mailed. Personalizing these campaigns — such as including the name of a client’s pet on the front and back of a mail piece — can result in a higher response rate and generate additional revenue for a veterinary practice. In Touch currently offers direct mail pieces that educate clients about the importance of parasite prevention, dental care, senior wellness, and osteoarthritis.

For procedures that require further client education, veterinarians can combine these mail pieces with personal web pages (PURLs). When clients receive the mail pieces, they are directed to a personalized, interactive web address that gives more information about the specific procedure or product that can benefit their pets. These web pages also allow clients to set appointments directly with the veterinary practice, enter detailed information about their pet’s condition, and print coupons.

According to the Direct Marketing Association, nearly 40 percent of direct mail recipients prefer to respond to mail pieces online, in the comfort of their own home. Personalized web addresses offer a convenient response option for clients who want to learn more about their pet’s health and set an appointment with their veterinarian. In Touch is currently offering direct mail and PURL campaigns for dental care, osteoarthritis, and senior wellness.

The mail pieces offered by In Touch are oversized postcards that measure 8.5 inches by 5.5 inches. The cost for sending an In Touch mailer is $0.69 per piece, which includes printing, postage and handling. An additional $0.20 per piece includes the creation of a personalized web address that further educates clients about procedures or products that are recommended for their pets.